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Who We


Some industries we specialize in serving include...


(TV, Radio, Print, Digital, Agencies)

We've been helping media sales organizations create and implement lead generation initiatives since our very first client. We know this industry inside and out and are passionate about supporting media companies with their B2B marketing and sales initiatives.   

Don't Miss This Must-Read Content for Media Companies:


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Trust-Building Questions to Ask in the Workplace

PEO Companies

We love helping PEO companies grow! Our team understands the unique challenges that PEO companies face in educating prospects and building trust and credibility early on. We strategically build content strategies for our PEO clients that drive leads and real ROI. 

Resources Created to Help You Grow Your PEO Company:


grow your peo company - ebook


Staffing Firms

Our deep understanding of the staffing industry including the complex challenges and opportunities they face, we've been able to achieve great results with our staffing clients whether they're looking to attract new clients, better candidates, or both!   

Staffing Industry Resources to Help Boost Your Marketing and Sales: 

Download Guide to Staffing Agency Marketing

COVID-19 Impact on Q2 and How to Move Forward

Other B2B & Professional Service Companies

We work with sales organizations of all shapes and sizes, but one thing they all have in common is a desire to grow. The diverse client base we have spans across the many fields in the B2B and professional service space, and beyond.

Articles You Don't Want to Miss: 

LeadG2 Inbound Marketing Revenue Impact Calculator

Don't just take it from us.
Here's what our clients have to say:

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"Using HubSpot and working with LeadG2 has been incredibly helpful for our sales team. It’s made our sellers much more productive and focused because it's allowed them to stay organized with everything they have going on in their sales funnel. They know what to do and when to do it, and are able to determine timing so much better now with prospects."

Learn how LeadG2 helped drive over $500,000 in new business in 18 months.

Carrie Berkbuegler | Director of Sales | Zimmer Radio & Marketing Group

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"LeadG2 has helped us take our content strategy and refine it so we can attract the right leads, at the right time, distributed to the right sales partners, so we can increase our sales and our marketing share."

Watch how LeadG2 helped generate over 2700 new leads in the first year.

Sandra Pearce | Marketing Manager | MrSteam

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"LeadG2 has been a fantastic investment! Over the past 2 years or so, we've seen our organic traffic increase and for our targeted keywords we're ranked in the top 10 results. Dani and her team are professional, responsive, resourceful, and incredibly helpful. LeadG2 is a strategic partner that I value immensely, and appreciate their perspective and ideas on how we can meet our goals."

Kristen Mozian | Marketing Manager | PCC CLIMB

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"Working with LeadG2 and CSS to develop our custom sales playbook helped give a different perspective on our sales approach and in turn, pointed out some gaps and places for improvements. Alina from CSS helped guide us through those changes and improved our pitch and sales process overall. We are forecasted to double our membership sales this year!"

Colleen Shields | Senior Manager, Business Operations & Membership Sales | IAB TECH LAB

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"LeadG2 has been a pleasure to work with. The team I work with is amazing – they take the time to understand our needs and our business, and consistently deliver on projects and come up with innovative and creative solutions. I genuinely enjoy working with this team! "

Andrea Morin | Director of Marketing | VISTA Staffing Solutions

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"Finding leads shouldn’t be like looking for a needle in a haystack. With inbound marketing, the leads come to you. You’ll create content that helps your clients and prospects—making you a true resource for information that your clients want and need. The team at LeadG2 is top notch; they’ll hold your hand through the planning and execution of your campaign, and they’ll even make it enjoyable! You’ll be more productive, you’ll make more sales, and you’ll enjoy the process."

Karyn Bak | Sales Manager | Inside Radio

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"The Sales Plays are built to be a guide and playbook to help you and your sales teammates prospect and connect with new and existing clients to deliver client results and drive an increase in revenue. The quarterly sales plays feature powerful success stories, valuable category insights, vertical media and business acumen strategies, go-to-market ready VBRs, etc. to help you WIN in a selected vertical."

Matt Ginn | Director of Enterprise | TEGNA

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"LeadG2 has helped our company with building our inbound lead strategies along with developing a comprehensive B2B marketing plan for our company. As we continue with this project our company is excited with how this will transform our sales organization and the way we conduct business, and Dani with LeadG2 has been key in providing ideas and putting them into practice."

Matt Sandberg | Director of Marketing and Innovation | Swift Communications

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Over the course of several years, we have built a great amount of trust with our partners at LeadG2. With their help, beginning with the launch of a new B2B-focused website, we have dramatically increased our web presence and ability to interact with existing customers and prospective clients with educational content and unique audience opportunities. This long-term approach has started to show great results while we also leverage their expertise to make short term gains via improved sales enablement, customer outreach sequences, optimized lead management practices and more. LeadG2 is a true partner and the attention to detail in their ongoing analysis and optimization of our efforts is what I would expect from on-staff team members. This fact, coupled with their content creation abilities and strategic insights, make the team a highly-valued extension of our marketing organization.

Smith, J | Marketing Services

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LeadG2 has been an excellent partner for Xenium. We recently moved into HubSpot and wanted to maximize our outbound marketing, so we hired LeadG2. They have helped us create dashboards, build gated forms, sales sequences, email workflows, and content creation. Our rep Carly, is extremely knowledgeable and has delivered on what they agreed on. We really enjoy the partnership with LeadG2 and are thankful for their expertise and their guiding us to success.

Laws, B | Business Services

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I've worked extensively with LeadG2 over a nearly two year timespan to keep our HubSpot 8-market installation working well around all of the campaigns and initiatives our group has put together for the year. LG2 has been an exceptional partner in planning, writing, and executing the long list of items we wanted to complete for the year with our clients and prospects. Their understanding of marketing today and companies like ours has been a welcome part of how we've been successful in keeping our clients and prospects connected to us, engaging them to do more, or simply educate them on our offerings. Additionally, LG2 has helped immensely with an integration between our billing and orders system to sync data with our deals so our selling staff and managers can see their booked business "officially" alongside their efforts in the pipeline. I highly recommend LeadG2 to help you!

East, Z | Media & Publishing

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Getting the most out of a sophisticated CRM like HubSpot is a job. LeadG2 and their team helped give us the tools to make the most out of a very powerful platform. Together, we streamlined the entire process, making it efficient and (almost even) user-friendly. Now, my team and I focus on what truly matters: Prospecting leads, making presentations, and closing deals! We also worked with LeadG2 on crafting top-notch outbound content. The materials they create are engaging, informative, and perfectly targeted towards my ideal customer profile. We've already seen a significant increase in qualified leads, and conversion rates. Here is a 5 star review, given the opportunity I'd recommend working with LeadG2 again. I will share with you one bit of advice. Have a clear plan going in. Be sure you, your team and LeadG2 are fully onboard with the plan. Go in, knowing where you plan to end up. Good Luck on your project

Nye, B | Marketing Services

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LeadG2 has things figured out! From onboarding, to training and implementation they've been fantastic partners. When taking on this more sophisticated inbound sales approach, we knew we needed a partner we could truly lean on to guide us...not just onboard us in a tool and execute the strategy. We needed sales and marketing to work together, and troubleshooting that technology adoption is not a cookie cutter solution. We were looking for a true partner, and that is what we found with LeadG2.

Clark, J | Marketing Services

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LeadG2 has been our marketing department for 3 years now. We have benefitted with consulting, training, branding and communications. Maryanne McWhirter has been our main consultant for the last few years. They are always thinking ahead and staying ahead. Very strong energy and commitment to helping our business grow. They will find a way when the solution is not easy to determine. We have grown in our knowledge and execution of the digital marketing processes that LeadG2 brings to the table. The advice that I will give anyone reading this review is never give up. It takes time to develop strategies that work, that grow your brand and your business. I look forward to another successful year for 2022.

Ben Harrison | CEO | PREmployer


It's harder than ever before to find & engage qualified prospective buyers...

We've been there too, and we found what works.

Automate your processes.
Close the loop.
Align marketing and sales.
Get found online.
Generate sales qualified leads.
Establish thought leadership.
Increase sales velocity.
Close more new business.
Improve conversion rates.