Definition: Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems.
Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
When we think about traditional marketing methods, we typically think about outbound marketing… buying radio and TV ads, running print ads, buying email lists, cold-calling, advertising on billboards, or sponsoring a booth at a tradeshow. We are pushing our marketing message OUT to a given audience hoping for a response, a lead, and new business.
Of course, there is still a huge need for outbound marketing and inbound isn’t meant to replace this form of advertising, but instead is meant to enhance and supplement it.
Every successful inbound marketing initiative starts with a plan. Our Inbound Marketing GamePlan includes a robust strategy with supporting tactical plans that are customized for every single business we work with.
You can't build a customized inbound marketing strategy without fully understanding your best prospects and customers. We use in-depth surveying and interviews to build unique target persona profiles that ensure we're creating content and messaging that will be effective and engaging.
Our team of content strategists, writers, and designers are skilled at creating optimized, engaging, and lead converting content that is written for your unique target persona. We specialize in learning your business so we can create remarkable content that gets results.
Social media is an important tactic used in effective inbound marketing and we help our clients with everything from the strategy and set-up to consistent publishing and close monitoring.
When your prospects are using search engines to research, ask questions, and find the services they're looking for you want to be sure they find your business, not your competitors. SEO is a critical part to every inbound marketing strategy, and we just happen to do it incredibly well.
When done correctly, email continues to prove that it has a place in online marketing. Using email for both promotion and nurturing will ensure we're pulling prospects through the journey and delivering value along the way.
Video can be powerful and effective when done and used correctly. We create videos in a variety of styles ranging from simple, educational whiteboard videos to compelling case studies.
Your inbound marketing strategy all comes together when you're using the right marketing automation platform. That's why we are proud HubSpot partners and are certified to assist our clients with both initial set-up to complex customizations and everything in between!
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