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What is Inbound Marketing?

Inbound marketing: noun
"in-bound mahr-ki-ting"

(see also: "marketing that buyers love" "content marketing" "lead generation")

Definition: Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey. Inbound marketing is about forming connections, answering questions, and solving problems. 

The Inbound Marketing Methodology

ATTRACT

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strangers

CONVERT

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visitors

CLOSE

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leads

DELIGHT

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customer

promoters

INBOUND VS. OUTBOUND MARKETING

Every smart sales organization has initiatives in place for both inbound and outbound.

INBOUND MARKETING

Inbound marketing focuses on creating quality content that pulls people IN to your business and brand. They are already searching for answers online, researching your industry, checking out your competitors, and trying to decide if they really need your service or product. So, the goal is to have content that speaks to all of these scenarios and stages of the buying process in order to capture these interested prospects where they naturally are online.

By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

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OUTBOUND MARKETING

When we think about traditional marketing methods, we typically think about outbound marketing… buying radio and TV ads, running print ads, buying email lists, cold-calling, advertising on billboards, or sponsoring a booth at a tradeshow. We are pushing our marketing message OUT to a given audience hoping for a response, a lead, and new business.

Of course, there is still a huge need for outbound marketing and inbound isn’t meant to replace this form of advertising, but instead is meant to enhance and supplement it.

inbound_image

INBOUND MARKETING FAQs

Q. Does Inbound Marketing really work?
Q. How much time will inbound marketing require from my team?
Q. How long does it take to see results with inbound marketing?
Q. Can I do inbound marketing on my own?
Q. What is thought leadership and why do I need it?
Q. Can I develop my own content?
Q. How can your team develop content without being an expert in my industry?

Our Inbound Marketing Services

Inbound Marketing Strategic Planning

Every successful inbound marketing initiative starts with a plan. Our Inbound Marketing GamePlan includes a robust strategy with supporting tactical plans that are customized for every single business we work with.

Target Persona Research

You can't build a customized inbound marketing strategy without fully understanding your best prospects and customers. We use in-depth surveying and interviews to build unique target persona profiles that ensure we're creating content and messaging that will be effective and engaging.

Content Marketing

Our team of content strategists, writers, and designers are skilled at creating optimized, engaging, and lead converting content that is written for your unique target persona. We specialize in learning your business so we can create remarkable content that gets results.

Social Media Marketing

Social media is an important tactic used in effective inbound marketing and we help our clients with everything from the strategy and set-up to consistent publishing and close monitoring.

Search Engine Optimization

When your prospects are using search engines to research, ask questions, and find the services they're looking for you want to be sure they find your business, not your competitors. SEO is a critical part to every inbound marketing strategy, and we just happen to do it incredibly well.

Email Marketing and Lead Nurturing

When done correctly, email continues to prove that it has a place in online marketing. Using email for both promotion and nurturing will ensure we're pulling prospects through the journey and delivering value along the way.

Video Production

Video can be powerful and effective when done and used correctly. We create videos in a variety of styles ranging from simple, educational whiteboard videos to compelling case studies.

Marketing Automation Technology

Your inbound marketing strategy all comes together when you're using the right marketing automation platform. That's why we are proud HubSpot partners and are certified to assist our clients with both initial set-up to complex customizations and everything in between!

LATEST ARTICLES ABOUT INBOUND MARKETING

INBOUND MARKETING

It’s Not Inbound vs. Outbound: 4 Ways Inbound & Outbound Marketing Tactics Improve Each Other’s Effectiveness

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CONTENT MARKETING

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

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LEAD GENERATION

Is There a Difference Between Lead Generation and Inbound Marketing?

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LEAD GENERATION

The 9 Step Lead Generation Audit for Every Business Leader and Sales Manager to Conduct

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INBOUND MARKETING

Which Channels Drive the Most Conversions? [Study]

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THOUGHT LEADERSHIP

5 Ways to Build Trust with Your Prospects

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