Do your prospects know how your PEO company is different from the 900+ PEOs operating in the US? Do your prospects even know what PEO stands for?
PEO companies face the dual-marketing challenge of a hyper-competitive industry plus relatively low levels of general knowledge about what a PEO does. The top 15 PEO companies control 75% of the total gross market, and they are not going anywhere soon. That means you are competing with around 890 PEOs for the remaining 25% of the market.
Luckily for you, there are a series of tactics and strategies that can distinguish your PEO from the competition while attracting new prospects.