That's what sales enablement is all about... Giving your salespeople the right strategy, content, technology, and training so they can sell smarter and sell faster. It's about ensuring they are able to identify the best opportunities and close more deals.
We believe every organization needs a Sales Playbook to outline your strategy. It's the foundation that drives the rest of sales enablement.
Your Sales Playbook will guide your entire team through the diverse sales scenarios they encounter day in and day out, as well as streamline the entire sales process to ensure they are following best practices.
Ensuring your salespeople have the best content at their fingertips empowers them to more strategically and efficiently answer questions, overcome objections, build credibility and trust, and move prospects through their buying journey.
Whether it's case studies, proposal templates, one-sheets, email templates, videos, or eBooks, sales content is a critical part of sales enablement.
While you can have an effective sales enablement initiative without technology, it's the use of a CRM and sales enablement tools that will ultimately help increase sales velocity and conversion rates.
Sales enablement technology includes email tracking and easy pipeline management to automated personalized 1:1 outreach and meeting schedulers.
You need a training plan tailored to the different needs of the various members of your sales team in order to effectively roll out a sales enablement initiative.
The right training will enable you and your team to truly leverage the work you've put into your sales enablement strategy, content, and technology.
We offer services and expertise in all four buckets and in most cases they can be contracted individually or in a robust sales enablement plan.
Every organization is different but we tend to believe the strongest sales enablement initiatives are owned by both marketing and sales.
Marketing provides the structure and resources needed to effectively sell, but sales must be willing and able to communicate with marketing so that they can effectively support sales' needs.
Both marketing and sales leaders need to be involved, engaged, and communicating for optimal results.
Start with a simple foundation that is not overly complex. Launch it and THEN figure out customization based on real usage and feedback. You will have many improvements and iterations along the way.
Ask managers, sellers, marketing leaders, client service folks, and others on the team their opinions as you're figuring out what is needed and how to customize.
The more you can automate, without sacrificing needed personalization or quality, the better.
Share what your usage guidelines, expectations, and requirements are and then be sure to enforce them.
Start with sales leaders and then sellers (and determine if you have subgroups within the sales group based on things like tech-savviness).
This is crucial in the early stages but should also be ongoing. What's working? What's not? What could be better? What do you wish it did?
Create ways to use these tools and resources in internal sales coaching conversations or sales meetings. If leadership is using and referring to it, they will know they need to use it too.
Whether it's expertise or time that might get in the way of creating and implementing a sales enablement initiative, knowing when to hire someone to support your needs to ensure the job gets done right is an important piece not to overlook.
We are experts at diving into your business and existing sales process in order to create a unique and strategic plan that will help you reach your sales goals.
Our team of content strategists, writers, and designers are skilled at creating sales enablement content that is effective and useful. We specialize in learning your business so we can create smart content that gets results.
Video can be powerful and effective in the sales process. We create videos in a variety of styles ranging from simple, educational whiteboard videos to compelling case studies that will empower your salespeople to connect in new ways with prospects.
Just like every great sports team needs a playbook, we believe every great sales team needs a sales playbook. Our Sales Playbook service is one-of-a-kind and provides your team with everything they need at their fingertips in order to perform their jobs.
Learn More About Our Custom-Built Sales Playbooks
For organizations who focus on specific categories of business, this could be the perfect project for you. We create detailed and customized step-by-step sales plays that help your sales team effectively understand and target categories of business using your sales process and best practices.
While incredibly important, generating leads is only half the battle. Creating strong alignment between sales and marketing which includes a customized plan for turning leads into customers is what makes us different from the other guys.
Let our team take the guesswork out of getting set up on the HubSpot CRM and we'll handle all the details from customization to database importing and of course, thorough training to ensure adoption across your sales team.
We can get your entire sales team set up and running on the HubSpot sales enablement tools in no time. Our services include the set-up and customization, as well as the strategy and training.
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