Finding the Right Ingredients and the Right Mix Takes Time, Resources and Commitment
About the same time that my kids were old enough to be trusted with using the stove, they came up with the concept of "eggsperimentation."
They pitched the idea to Janice and me as a way of making Sunday morning breakfasts special while showing their gratitude and giving us a reward for making it though yet another long, hard week. We suspected and then quickly realized that eggsperimentation was more of a way of using Mom and Dad as convenient targets for expressing their creative cooking instincts.
Eggs, pineapple, and relish. Eggs, garlic, and cool whip. Eggs, leftover fried beans, and raison bran. Eggs, hamster pellets, and bacon.
Actually, that last one wasn’t too bad until Janice asked what was so crunchy, so tiny, yet so tasty, in the mound o’eggs resting so peacefully next to her toast.
Maybe it’s time for some eggsperimentation in the way you’re building your firm’s branding, visibility and awareness. What’s in your firm’s marketing fridge and pantry?