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The LeadG2 Blog

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Who's In Charge Of Lead Generation?

Posted by Matt Sunshine

January 16, 2018

I’ve recently learned that nothing makes a room fall silent more quickly than asking a group of sales managers, “Who here is in charge of lead generation?” Typically, the person in charge of lead generation is the same person who is in charge of setting appointments, finding needs, coming up with solutions, building proposals, making presentations, getting the contracts signed, ensuring that the contracts are fulfilled, and picking up the checks: the salesperson. 

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Topics: lead generation, mattsunshine, media, professional services

Re-designing a Website Is Like Giving Digital Birth

Posted by Shannon Delmarle

December 13, 2017

 

I recently had a client of mine do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As anyone who has been through one of these major re-designs knows, it takes a lot of prepping, planning and time to execute a brand new website. When it was all over the client said to me, “I feel like I just gave birth.” She was so proud of all of the months of hard work and the constant emails and edits and approvals that she was gleaming as if looking at a new baby. Now, anyone who has given actual birth would probably laugh in her face (maybe even throw a punch), but I did see the correlation between putting all of your energy into something and getting a really great result.

And as many mothers in the past have said after giving birth, “I’m never doing that again!”… you would be surprised as to how many go on to have a second, third, fourth, and maybe even a fifth child. The same thing will happen with your website—you are most likely going to redesign that website many more times over the years.

This brings me to my own personal experience, as I have done many website redesigns between clients and the companies I have worked for. She was right! Website redesigns are exhausting and take a lot of energy to complete, but they are well worth it. I also realized, just like raising a child and teaching them to grow, we also need to help our websites grow!

Here are 5 ways to keep your website growing and working for your business: 

1. Give each page of your website the attention it deserves.

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Topics: websites, inbound marketing, media, professional services, shannondelmarle

7 Ways to Know if Your Company Blog is Giving You A Return on Your Investment

Posted by Matt Sunshine

December 11, 2017


When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a lead that is fully qualified and only a small step from closing. We want the process to be predictable and the performance to be near perfect.

If only the real world were so simple and straightforward. You remember the real world—where humans act human and analysis turns murky.

Below are seven ways you can know if your blog is generating a return on your investment, and therefore be able to answer the question, “Is the company blog working?”

1. The Prospect Engages, Seemingly Out of the Blue

This is when a former prospect or client that had gone quiet for a few months re-engages as a result of a blog post or a piece of premium content. Top salespeople understand that those messy humans who don’t take the straight and narrow path to your door shouldn’t be written off. Keep your eye on them as they reconvert and decide when it's time to call.

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Topics: inbound marketing, mattsunshine, media, professional services

Generate More Leads with These Website Optimization Hacks [Infographic]

Posted by Laura MacPherson

November 22, 2017

You built your website so that prospects would find you, get convinced they need your products and/or services, and call for a consultation, sign up for your marketing, or make a purchase, right? The goal of your website is to generate leads. What if you could optimize your site so that it was more effective at cranking out leads for you? That’s what conversion rate optimization (CRO) is all about.

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Topics: inbound marketing, media, conversions, lauramacpherson, professional services

3 SEO Myths That Are Holding You Back From Top Rankings

Posted by Laura MacPherson

November 3, 2017

People believe all kinds of crazy things. And just because people believe something, doesn’t mean it's true. SEO has more than its share of untrue beliefs, and these myths keep good sites from ranking well because the owners of the sites don’t know better.

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Topics: SEO, inbound marketing, media, lauramacpherson, professional services

Seven Secrets of Lead Generation

Posted by Dean Moothart

October 30, 2017

It’s no secret that attracting prospects, generating sales leads, and building a robust sales pipeline are essential in the success of any business. What seems to be a secret to many, though, is how these objectives can be accomplished. Many organizations continue to struggle to execute lead generation strategies that produce consistent results. There is really no magic bullet to lead generation. But there are some fundamentals that are often ignored that will get consistent results when applied as a cohesive strategy.

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Topics: lead generation, media, deanmoothart, professional services

Creating Engaging Blog Posts: Lessons From Good Journalism

Posted by Laura MacPherson

October 27, 2017

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have something in common: they commit to doing the things that engage their readers. 

Here are five lessons from journalism that companies can apply to their blog writing to increase engagement—and get better results.

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Topics: content marketing, media, lauramacpherson, professional services, blogging

Where Should You Post Your Content?

Posted by Laura MacPherson

October 13, 2017

For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on your website, not someone else's. But the way people consume content and look for information online is changing, and marketers need to change along with it.

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Topics: inbound marketing, blog strategy, media, lauramacpherson, professional services

Owning the Tool Doesn’t Make You an Expert

Posted by Dean Moothart

October 2, 2017

Do you want me to build a house for you? Probably not. You could make sure I had everything I needed to build a beautiful house for you—lumber, bricks, nails, cement, pipes, wires, etc. You could even make sure that I had all the right tools—hammers, saws, ladder, etc. But you probably still wouldn’t want me to build your house. In fact, I can guarantee that even if you supplied me with all of the materials and tools needed to build a house, you would be terribly disappointed with two things. First, you would be disappointed with how long it took me to deliver the finished product. And second, you would be even more disappointed with the quality of that final product.

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Topics: content strategy, inbound marketing, media, deanmoothart, professional services

Where to Spend Your B2B Marketing and Sales Budget (Part 1)

Posted by Alan Vitberg

September 27, 2017

Grow Your Firm With These 7 Building Blocks

A lot of firms will be using the last couple of months of the year to do their marketing and sales planning and budgeting for 2018. It’s the time of the year when critical thinking and decision making needs to be done by top management, along with securing their commitment to fund the tools, technologies, strategies and tactics necessary for attaining top line goals and growth objectives.

It’s the time of the year when tough decisions need to be made about the balance between spending on branding and spending on lead generation. It’s the time when legacy spending needs to be scrutinized and if necessary, defunded. It’s the time when new thinking about new approaches to growth need to be considered and given adequate funding.

In Part 1 of this 2-part blog series, I’m going to focus on infrastructure: the building blocks that represent the foundation for growth. In part 2, I’ll be talking about budget for growth activities like lead acquisition and nurturing.

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Topics: inbound marketing, alanvitberg, professional services, marketing infrastructure for a staffing agency, staffing agency marketing

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