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The LeadG2 Blog

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The Most Used/Effective Content Marketing Tactics for Staffing & Recruiting Firms

Posted by LeadG2

March 8, 2017

Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an even more important and visible role in the mix of strategies and tactics used to grow their brand and generate leads from employers.

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Topics: staffing+recruiting agencies, staffing agency marketing, content marketing for a staffing agency

Unhappy with the ROI on Your Marketing/Sales Spend for New Clients?

Posted by LeadG2

March 1, 2017

 

2017 Staffing & Recruiting Firm Marketing/Sales Survey Shows You’re Not Alone!

(Free: copy of the survey report and a seat at the presentation. Click here.) 

We recently completed, and will be publishing and presenting, the results of our findings from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms in April 2017.

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Topics: professional services marketing, growth strategies for a staffing agency, staffing agency marketing

53 Really Good Content Marketing Ideas Your Sales Team is Going to Love

Posted by LeadG2

February 8, 2017

It’s Official: “Always Be Helping” Replaces “Always Be Closing (ABC)” as Key to Business Development

Have you ever seen that great David Mamet movie Glengarry Glen Ross with that chilling scene where Alec Baldwin harangues a pathetic group of real estate salesmen to “always be closing?”

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Topics: content marketing, sales leads, alanvitberg, staffing agency marketing, content marketing for a staffing agency

7 Types of Content and 4 Brain Boosts Staffing Firms & Recruiters Need for Sales

Posted by LeadG2

December 30, 2016

Are You Prepared to Close More Business Like Crazy in 2017? 

When you get a query from a prospect in 2017 about having your staffing agency or recruiting firm offer a candidate for consideration, how prepared are you to turn that phone call (or email) into a new account, and how fast can you make that happen?

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Topics: Sales, staffing+recruiting agencies, professional services marketing, shannondelmarle, staffing agency marketing, content marketing for a staffing agency

Fundamentals of Inbound Selling for Staffing Agencies and Recruiting Firms

Posted by LeadG2

December 7, 2016

Do your sales processes align with how prospects buy?

When it comes to securing new accounts, the Internet has turned the buyer-seller relationship on its head. Yesterday, buyers depended on sellers for information. Consequently, sellers had an upper hand in structuring and guiding the sales process.

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Topics: Buyer's Journey, staffing+recruiting agencies, alanvitberg, inbound sales, sales enablement for a staffing agency, staffing agency marketing

How Staffing & Recruiting Firms Will See Dramatic Gains in 2017 Marketing and Sales Results

Posted by LeadG2

November 2, 2016

Learning from High Growth / High Performance Firms


The lifeblood of any staffing agency or recruiting firm is acquiring new business while retaining current clients and referral relationships.

According to Staffing Industry Analysts, over the past 20 years, the staffing sector has more than doubled in size, reaching over $130B in gross revenues (in just the US). The American Staffing Association tells us that this growth is being served by about 20,000 staffing and recruiting companies—up from an estimated 14,000 in 2006—which all together operate around 39,000 offices. 

Yet, with all of this growth and opportunity, industry surveys like that conducted for LinkedIn tell us that securing new clients is priority #1. 

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Topics: staffing+recruiting agencies, alanvitberg, professional services marketing, inbound marketing for a staffing agency, staffing agency marketing

Survey Says: The Most Overrated Marketing Tactics Are …

Posted by LeadG2

September 21, 2016

Marketing Insights for Staffing Agencies and Recruiting Firms

How many times have you been disappointed when your expectations of "highly rated" don’t correspond to reality? High prices, a mediocre meal, and a room so noisy we wish we had a pair of earplugs.

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Topics: staffing+recruiting agencies, alanvitberg, staffing agency marketing, marketing strategies for a staffing agency

What ROI Should Executive Recruiting Firms and Staffing Agencies Expect from Blogging?

Posted by LeadG2

August 10, 2016

The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between

In some research that we did to gauge the digital marketing footprint of the top 20 executive recruiting firms and top 20 staffing agencies, we were more than a bit surprised to uncover the fact that we could only identify 10 of these top 40 firms using blogging as part of their staffing agency marketing strategy, despite an overwhelming amount of research and data like that from HubSpot and CMI that firmly establish the benefit and ROI of blogging, as well as the use of blogging in the B2B content marketing universe.

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Topics: alanvitberg, professional services, blogging, inbound marketing for a staffing agency, staffing agency marketing

Marketing Secrets of Top 20 Executive Recruiting and Staffing Websites

Posted by LeadG2

August 3, 2016

When Emily presented her research findings, I asked her what surprised her most about the results.

She’s our company’s intern this summer—a marketing major that’s entering a world that’s ever changing and evolving—not like the old days where one of the most pressing challenges faced by marketers was what chachkie to buy from the chachkie lady for the giveaway at the trade show booth.

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Topics: staffing+recruiting agencies, professional services, marketing infrastructure for a staffing agency, staffing agency marketing

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