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Elissa Blankenship

I've started and managed digital sales organizations for a decade and a half. Understanding the digital AND marketing ecosystem and how they work together allows me to lead our teams to drive the best results for our clients.

Identifying Gaps in Your Sales & Marketing Infrastructure 

2 min read

Identifying Gaps in Your Sales & Marketing Infrastructure 

Picture of Elissa Blankenship Elissa Blankenship: March 20, 2023

Sales and marketing alignment is the process of aligning the goals and strategies of a company's sales and marketing teams to ensure that they are working together effectively towards a common goal. When sales and marketing are aligned, the company...

sales and marketing alignment
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What is the difference between B2B and B2C SEO?

2 min read

What is the difference between B2B and B2C SEO?

Picture of Elissa Blankenship Elissa Blankenship: April 25, 2022

Search Engine Optimization (SEO) is the battle to get to the top listing on a search engine. There are a tremendous number of search engines, and...

SEO
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