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Brent Tripp

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

2 min read

From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share...

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Becoming a Thought Leader: How to Build Trust in B2B Relationships

4 min read

Becoming a Thought Leader: How to Build Trust in B2B Relationships

In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...

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B2B Buying Process: Dream Vs Reality

2 min read

The B2B Buying Process: Dream vs Reality

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap...

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Crafting a Compelling B2B Podcast: From Concept to Launch

2 min read

Crafting a Compelling B2B Podcast: From Concept to Launch

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from...

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Mapping Content to the Buyer's Journey: A Sales Driven Approach

3 min read

Mapping Content to the Buyer's Journey: A Sales-Driven Approach

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...

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Unifying Your B2B Strategy Through HubSpot Integrations

2 min read

Unifying Your B2B Strategy Through HubSpot Integrations

In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy....

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Streamlining Your Sales Funnel with HubSpot Automation

3 min read

Streamlining Your Sales Funnel with HubSpot Automation

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation....

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