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The LeadG2 Blog

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Leveraging Your Current and Past Client’s Testimonials to Gain More Potential Candidates for Your Staffing Agency

Posted by LeadG2

April 24, 2018

One of the more complex factors when marketing a staffing agency is that your potential “buyer” is both employer and candidate facing. Both audiences require separate content, separate marketing workflows, and extremely different sales messages. 

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Topics: inbound marketing for a staffing agency, staffing agency marketing, marketing strategies for a staffing agency, content marketing for a staffing agency

6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

Why Is It Important that Marketing Automation be Integrated with a CRM?

Posted by Dean Moothart

April 13, 2018

marketing automation integration crm softwareAdvancements in technology have provided businesses the opportunity to dramatically improve the efficiency and productivity of their marketing and sales organizations. Marketing automation software helps marketing teams design and execute marketing campaigns that attract and nurture more qualified leads with fewer resources. CRM software helps salespeople manage their day-to-day sales activities; enables an efficient sales process that accelerates leads through the sales funnel; and gives management improved visibility into the pipeline and more accurate forecasting. 

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Topics: sales performance, Sales, salespeople, deanmoothart, sales and marketing alignment, marketing automation, crm

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

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Topics: inbound marketing, HubSpot

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Posted by Dean Moothart

April 6, 2018

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a conscious decision to only support the unique marketing requirements of a particular industry or niche. From the client's perspective, they hope they can leverage the experience and key learnings of other similar companies. They feel like they won’t have to be a guinea pig or recreate the wheel. From the agency perspective, it is typically a marketing and branding play. It allows them to fine-tune their positioning as a subject matter expert and thought leader.  

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Topics: deanmoothart, marketing strategy, Hiring an Agency

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

April 4, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one, or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period time. But if you rely on this alone the progress of building and establishing your brand with be slow.

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Topics: inbound marketing, branding

Rome Wasn’t Built in a Day

Posted by Trey Morris

March 27, 2018

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

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Topics: marketing strategy, marketing strategies and tactics, marketing, treymorris

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Posted by Dean Moothart

March 22, 2018

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

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Topics: sales strategy, inbound marketing, deanmoothart, sales leads

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by Shannon Delmarle

March 15, 2018

Without a doubt, one of the very first steps I do when I'm onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

The Role of Digital Marketing for Branding and Delivering a Wonderful Brand Experience

Posted by Alan Vitberg

March 14, 2018

How to Use Your Digital Marketing Budget for More than Lead Generation

Earning your company’s brand - and I do mean earning – is not particularly easy. It requires investments of time and resources. It’s more of a marathon than a sprint. It needs a weave of strategy and tactics. It needs attention, consistency and persistence.

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Topics: digital marketing, alanvitberg, branding

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