4 min read
Sandra Sepaniak: August 4, 2022
Recruiting agencies often face a common problem in their marketing strategies: They always have to market to two different groups that are equally integral to their business model. That’s partly why it pays to incorporate segmentation into your...
Read More
4 min read
Sandra Sepaniak: June 1, 2022
In the everyday grind that staffing agencies face, marketing and sales logistics tend to fall to the wayside, especially those with small marketing...
7 min read
Sandra Sepaniak: May 23, 2022
Year after year, B2B marketers regularly cite lead generation as one of their top priorities, and platforms like HubSpot have dedicated countless...
6 min read
Sandra Sepaniak: May 16, 2022
As any salesperson with more than five minutes of experience will tell you, lead generation is vital for being able to close deals, grow your...
4 min read
Sandra Sepaniak: April 6, 2022
If you’re starting from square one—or even square zero—with developing your next lead generation campaign, you’re probably familiar with the decision...
3 min read
Sandra Sepaniak: March 23, 2022
In an era where the consumer has more buying and decision-making power in the sales process, operating your business without a thought leadership...
4 min read
Sandra Sepaniak: January 31, 2022
Think of the last time you were searching for answers to a problem you had. Chances are, you saw some signs—be it an obnoxious pop-up, some tiny,...
5 min read
Sandra Sepaniak: January 17, 2022
If you’ve taken the steps to switch your organization to an inbound marketing strategy, you probably already know that content is critical to...
3 min read
Sandra Sepaniak: November 22, 2021
If you were to go back to the year 1996 and tell people that social media was going to drastically change how you market your brand, they probably...
.png?width=2250&height=647&name=LeadG2-logo_(2).png "LeadG2-logo_(2)"){kind=logo}