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Top 5 Takeaways from the 2016 State of Inbound

Posted by LeadG2

September 12, 2016

Each year, for as long as I can remember, HubSpot has been surveying business owners and marketing professionals about a wide range of topics, including marketing trends, social media, sales, and technology. After these surveys are compiled each year, HubSpot puts them together into a beautifully-laid out and informative presentation that sometimes numbers more than 80 pages.

In order to help save you some time reading the entire document (even though you should anyway) we have put together what we at LeadG2 see as the biggest takeaways from the 2016 State of Inbound

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Topics: inbound marketing, brianhasenbauer, research, media, professional services

94% of B2B Buyers Search Online Before Purchasing: Why You Should Care

Posted by Kathleen O. Celmins

October 28, 2014

This article from MarketingCharts is telling. Nearly 94% of all B2B buyers are doing research before buying. This piqued my interest for a few reasons:

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Topics: inbound marketing, research

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