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✎Content Marketing

Become the voice your buyers trust first.

Podcasts, webinars, blogs, and social — planned, produced, and promoted by one team, then tied back to pipeline in HubSpot. You bring the expertise. We turn it into content that earns attention and opportunities.

Strategy · Production · Promotion · Reporting
▶
Your podcast · New episode
What your buyers wish they knew before the first call
11:4232:15
becomes
✎Blog articles
Written for search and AI answers
↗Social clips
Short video and LinkedIn posts
✉Newsletter
Nurture for subscribers and leads
◉Webinar topic
Live Q&A with your audience
Sound familiar?

You know content matters. Keeping it consistent is the hard part.

“

We know we need content, but nobody on our team has time to own it.

“

We publish, but I can’t tell which pieces actually drive leads.

“

When buyers ask Google or AI, our competitors show up — not us.

We become your content team: strategy, writing, production, promotion, and reporting in one place.

What’s included

Every channel your buyers use to research you.

Our strategy is planned around your goals and managed by one team.

01▶

B2B Podcasting

Show strategy, guest booking, recording support, editing, show notes, and distribution — so your show runs on schedule without draining your team.

You getA fully produced show, episode after episode
02✎

Blogging, SEO & AEO

Articles written in your voice around the questions buyers actually ask, structured to rank in search and get cited in AI answers.

You getA steady publishing cadence built for search and AI
03◉

Webinars & Virtual Events

Topic development, landing pages, promotion, run-of-show, and follow-up nurtures that turn attendees into sales conversations.

You getEvents that fill seats and feed pipeline
04↗

Social Media

Organic LinkedIn and social programs for your brand and leaders, including clips and posts repurposed from long-form content.

You getA consistent presence, without starting from scratch
05✉

Email & Lead Nurture

Newsletters and automated HubSpot nurture sequences that move contacts from subscriber to sales-ready.

You getAutomated follow-up that warms leads for sales
06◈

Content Strategy & Reporting

An editorial plan mapped to your buyer journey, with HubSpot reporting that shows which content influences revenue.

You getA plan and monthly performance reporting
How it works

One idea, created once, working everywhere.

01

Plan

Interview your leaders and sales team, map the questions buyers ask, and build a 90-day editorial calendar.

02

Produce

Record, write, and design. You review and approve; we handle the heavy lifting.

03

Promote

Repurpose every piece across channels: episode to blog to clips to email.

04

Prove

Track content-sourced and content-influenced pipeline in HubSpot, then refine each month.

Without a plan
×

Random acts of content when someone has time

×

Subject-matter experts too busy to write

×

Reporting on likes and page views

×

Every piece built from scratch

With LeadG2
✓

A calendar built around real buyer questions

✓

One recorded conversation fuels weeks of content

✓

Reporting on leads, deals, and pipeline

✓

Repurposing built into the process

AI Visibility Audit

When buyers ask AI, does it recommend you?

Great content is how you become the answer. Our AI Visibility Audit shows where ChatGPT, Gemini, Perplexity, and Google AI Overviews mention you today — and which topics your content should own next.

Explore the AI Visibility Audit$3,000 · 4 weeks · credited if you continue
Buyer prompt

“Who are the best partners for a company like ours?”

CChatGPTCompetitor named
GGoogle AI OverviewsYou’re cited
PPerplexityNot mentioned
GmGeminiCompetitor named
CoCopilotYou’re cited
Example results
Questions

What buyers ask us first.

How much of our team’s time does this take?

Most clients contribute a short interview or recording session plus review time. We handle the writing, editing, design, publishing, and promotion.

Do we need an existing podcast or blog?

No. We can launch a show or blog from concept — name, format, artwork, and first episodes — or take over production of what you already have.

Can you write for a technical or niche industry?

Yes. Our process starts by interviewing your subject-matter experts, so the content reflects real expertise instead of generic copy.

How do you measure success?

Through HubSpot: traffic, conversions, contacts created, and the deals content touched along the way — reviewed with you monthly.

Ready to turn your expertise into pipeline?

No pressure, no generic pitch — just a conversation about your goals and where to start.

Tell us about your goals