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HubSpot dashboard showing Marketing strategy

3 min read

Why Inbound Marketing Isn’t Enough Anymore: The Case for Loop Marketing

Loop Marketing: The Evolution from Funnel to Continuous Growth Inbound marketing was a game-changer. It transformed how businesses attract and engage prospects. But the funnel model it was built on has a problem: funnels end. And it is not the end...

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Wait... People Still Read Blogs?! (AEO is the New SEO)

3 min read

Wait... People Still Read Blogs?! (AEO is the New SEO)

In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they...

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B2B marketing team reviewing HubSpot dashboard analytics

3 min read

The Hidden Gaps in Your B2B Marketing Strategy (and How to Fix Them with HubSpot)

You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....

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Dear [First Name]: How to Fix Your Lead Nurturing Sequences

3 min read

"Dear [First Name]": How to Fix Your Lead Nurturing Sequences

We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong. In this episode of The B2B Sales & Marketing...

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Audit Your Funnel: Are You

3 min read

Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified?

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification. Gone are the days when...

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Prompt Like a Pro: Smarter AI Requests for Better Outputs

3 min read

Prompt Like a Pro: Smarter AI Requests for Better Outputs

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne are joined by a special guest, Stevie Stroecker, Content Manager at LeadG2,...

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Onboarding HubSpot the Right Way: What Every B2B Team Should Know

4 min read

Onboarding HubSpot the Right Way: What Every B2B Team Should Know

Onboarding to HubSpot is more than just flipping a switch. In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the...

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Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM

3 min read

Oops! Our CRM is a Mess: How to Clean Up and Maintain a High-Functioning CRM

Messy CRMs aren’t just common, they’re inevitable without the right systems, expectations, and habits in place. In this episode of The B2B Sales &...

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Why HubSpot's Loop Marketing Changes Everything

2 min read

Quick Chat: Why HubSpot's Loop Marketing Changes Everything

What Is Loop Marketing? Loop Marketing is HubSpot’s new go-to-market framework (introduced and emphasized heavily at this year’s INBOUND conference)...

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