When Pinterest first came onto the social media scene in 2010, most B2B marketers wrote it off as “a great place for mommy bloggers.” This perception, whether real or imagined, has led to a slower adoption of Pinterest by B2B marketers as an acceptable social media platform. Many B2B marketers default to Facebook, Twitter, and LinkedIn when looking for ways to promote their products and increasing brand awareness. But’s that not all that Pinterest is good for.  

While Pinterest is a wonderful platform for curating images of things that you like, it’s also a great place for B2B marketers to educate leads and prospects about their offerings and to generate website traffic. Pinterest is also an ideal place to find inspiration and new ideas on a wide array of topics. At times, I have been so inspired by what I have found on Pinterest, it’s reminded me of the inspiration from a TED Talk, but with still images.  

Visual content is powerful. They don't say "a picture is worth 1,000 words" for no reason. Recent research at the Cornell Food and Brand Lab (published in the journal, Public Understanding of Science) demonstrated that the presence of even trivial graphs significantly enhances the persuasiveness of the presented claims.