Opportunities for Top Line Growth in 2017 and Beyond
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When I first got into accounting firm marketing, I was warned by more than a couple of partners about “not bothering them during busy season."
Topics: CPA Firm Marketing
Aug 17, 2016 9:00:00 AM
I’m officially an Olympics junkie.
I knew I might have a problem when I told Janice that I couldn’t wait for the 8:00 am live feed stream to begin so I could find out who was going to win the Group A Women’s Badminton Double Group Play Stage A match between Misaki Matsutomo and Ayaka Takahashi of Japan and Puttita Supajirakul and Sapsiree Taerattanachai of Thailand.
I got one of those raised eyebrows and a “Whatever, Dear” look, and even though I was prepared to tell her about the world’s record for the fastest badminton smash ever recorded (253.5 mph, if you must know), I thought it better to keep silent rather than be an ongoing source for her amusement.
Aug 2, 2016 9:00:00 AM
I think the next frontier in professional services marketing and business development is going to come in the arena of alignment between marketing, business development, and subject matter experts.
Some firms are making enormous strides in creating a closed loop marketing-subject matter expertise-sales process. The results of getting everyone on the same page, marching to the beat of the same drummer, toward an agreed upon set of new business objectives can have a big payoff in terms of getting more visibility, leads, and new clients or engagements.
Jul 12, 2016 8:00:00 AM
I know the meaning of tough.
It just happened last week when instead of smoking a very expensive cut of meat in my brand new smoker for 6 hours like the recipe called for, I kind of forgot, and 17 hours later, discovered I had created a meat hockey puck.
Not only was the meat tough, so too was the look I got from Janice and the rest of my family when they found out their dinner choices had gone from “Spicy Sweet Apple Wood Smoked Always a Crowd Pleaser Brisket” to a choice of bologna on white bread with yellow mustard or a bowl of Cheerios.
Jul 5, 2016 8:57:25 AM
We were on Lake Ontario about 6 miles offshore, and I was mesmerized by our charter captain’s latest purchase: a very expensive commercial grade fish finder.
This phenomenal piece of technology not only colorfully displayed every rock and submerged object 200 feet below in stunning detail, it also pinpointed schools of bait fish that hovered above the lake trout that were the reason the four of us were playing hooky that day.
At that point, it was a matter of baiting the hooks, setting the lines at various depths, and trolling.
We caught over 150 lbs. of fish that day, and lest you think that I’m some kind of fishing wunderkind, that was the biggest catch of my life, and for that matter, all of our lives. By the end of the charter, my arms felt like I had bench pressed a Smart car 50 or 60 times over my head.
Jun 30, 2016 10:34:20 AM
Janice was sorting through the day’s mail—the old fashioned kind, printed, stamped, delivered by a postal employee in a little truck—and handed me an envelope.
“Hey, this one’s addressed to you,” she said, barely glancing up from the pile of assorted catalogues, flyers, donation pleas, and other detritus seeking to separate us from our cash.
Like you, I’m not a big fan of unsolicited mail. That’s one of the reasons I planted my flag squarely in the inbound marketing camp. More on this later.
Jun 21, 2016 8:31:01 AM
The sounds coming from the 1st tee. (THWOCK!!! “Sh*t!”)
The annual reveal of partner Bob’s skinny, old and very white legs.
The contest of who can order the most expensive bottle of wine.
Ah … it must be time for the annual firm partner retreat. Two or more days set aside during the year where partners assemble offsite to do the serious work of managing their business.
Jun 14, 2016 8:25:00 AM
As you might recall, my takeaway was that: (1) regardless of the truth of the matter, he just wasn’t curious about marketing, and (2) the $13.45 (with tip) that I paid for coffee and parking was well worth the “aha!” moment I walked away with.
You might say, I got curious about curiosity. So, I built my blog post around marketing curiosity and questions partners might consider when climbing a marketing curiosity curve.
Lest ye think that I’m leaving marketers unscathed, I started thinking about the role that curiosity can play within the scope of their responsibilities. It’s tough to be marketing curious if most of your time is spent on tactics or responding to partner requests, but nonetheless, as our friend Albert might say… “Success comes from curiosity, concentration, perseverance, and self criticism.”
Jun 7, 2016 8:13:07 AM
I was sitting on the porch of a cabin in the Ozarks just after dawn, sipping a hot cup of coffee, watching the sun starting to peak over the mountain range when I saw the red-tailed hawks dancing above the tree line.
I pondered their grace and beauty (or “thunk on it a bit,” as they say in the Ozarks), but it was their agility that was stunning. Swooping. Diving. Turning. Reacting.
And when it came time to write this week’s blog post, I thunk about what it means to be agile when it comes to marketing and the possibilities for employing this approach in professional services firms that help their clients deal with regulatory and compliance issues.
LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.