What CPA firm managing and marketing partners should know about your competitors’ digital marketing efforts.
Q: How do you know if you need to put more resources and budget into your firm’s online or inbound marketing program to beat competitors?
A1: Do a competitive analysis to see what they’re doing and how you stack up.
A2: Get the comparative data for free.
The marketing and managing partner at any professional service firm needs to be armed with data, insights and observations about the state of their digital marketing program, especially in comparison to the firm’s competitors. In a digital environment, everything can be measured and there are a huge number of companies who want to give you data for free.