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Professional Services Marketing Digest

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Balancing Brand Building and Lead Generation in a Professional Service Firm Marketing Mix

Posted by Alan Vitberg

Feb 29, 2016 8:03:26 AM

This isn’t an either/or decision – it’s a matter of balance!

Balancing the marketing mix between traditional and digital for CPA, consulting or other professional service firms starts with defining the objectives you have for your marketing spend, and at the 1,000 foot level, those objectives are somewhat limited: Build the brand and/or generate leads.

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Topics: digital marketing, professional services marketing

Stop Missing Opportunities for Lead Generation!

Posted by Alan Vitberg

Feb 26, 2016 4:33:34 PM

A Lesson, Some Inspiration and a Dose of Bad Grammar from Wee Willie Keeler

From time to time, I do a random survey of Top 100 CPA Firms to see how far they’ve progressed in the world of digital marketing. I look at their website for SEO best practices, content marketing, Alexa and MOZ rankings, and the appeal of the site from vanity perspectives – things like the look, feel, readability, and the quality of the copywriting. 

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Topics: digital marketing, inbound marketing, CPA Firm Marketing

6 Tough Questions and 6 Free Tools: Behind the Digital Marketing Curve? (GULP!)

Posted by Alan Vitberg

Feb 26, 2016 1:25:53 PM

What CPA firm managing and marketing partners should know about your competitors’ digital marketing efforts.

Q: How do you know if you need to put more resources and budget into your firm’s online or inbound marketing program to beat competitors?

A1: Do a competitive analysis to see what they’re doing and how you stack up.

A2: Get the comparative data for free.

The marketing and managing partner at any professional service firm needs to be armed with data, insights and observations about the state of their digital marketing program, especially in comparison to the firm’s competitors. In a digital environment, everything can be measured and there are a huge number of companies who want to give you data for free.

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Topics: digital marketing, inbound marketing, CPA Firm Marketing

5 Must Have Items for Digital Marketing Budgets - We Ain’t Kidding

Posted by Alan Vitberg

Feb 26, 2016 10:43:13 AM

Making Budget Dollars Work Harder and Smarter

The other day, the VitbergLLC team was talking about the state of inbound marketing at CPA firms, and we came to a consensus that this year, we’re going to see more firms put more money into their digital marketing programs than ever before. We also agreed that we’re still not at that critical tipping point where inbound marketing is THE preferred marketing approach for accounting, consulting and other professional services firms, but being the old guy in the firm, I regaled them with stories (that they all laughed at) of a time when CPA firms questioned the value of even having a website.

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Topics: digital marketing, inbound marketing, CPA Firm Marketing

Inbound/Digital Marketing for Accounting Firms – Basics of Infrastructure

Posted by Alan Vitberg

Feb 26, 2016 10:34:05 AM

Ready for a new game plan to get more visibility, leads and new business?

I’m going to ask you a couple of tough and blunt questions that I typically ask partners and marketing staff when we’re discussing their firm’s marketing program:

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Topics: digital marketing, CPA Firm Marketing

Is Traditional Business Development and Marketing Dead in CPA Firms?

Posted by Alan Vitberg

Feb 24, 2016 10:51:33 AM

Mixing Traditional and Digital Strategies is Key to Achieve Branding and Lead Generation Objectives

I was talking to a Chief Marketing Officer at a large CPA firm the other day about the difficulties she was having with getting partners and firm management to buy into a digital marketing program.

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Topics: digital marketing, inbound marketing

What Should be in a CPA Firm Digital Marketing Program (2015 Version)?

Posted by Alan Vitberg

Feb 23, 2016 1:43:19 PM

A checklist for CPA and other professional service firm 2015 marketing programs

It’s like drinking out of a fire hose.

There’s not a day that goes by where new marketing technology isn’t being launched, and these tools are getting more sophisticated ..... and complex.

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Topics: digital marketing, inbound marketing, CPA Firm Marketing

Research Identifies Best in Class Marketing, but Something Doesn’t Smell Quite Right

Posted by Alan Vitberg

Feb 18, 2016 3:01:28 PM

How Does Your Marketing Program Benchmark Against Best in Class Practices?


There have been a few research reports released recently that make for great reading – if you’re a marketer that is. If you’re not a marketer, but control your company’s purse strings in some fashion, you may not be enamored of reading marketing research stuff, but you’ll get a pretty good idea of where the smart marketing budget money is going!

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Topics: content marketing, digital marketing, inbound marketing

Should You Turn Your CPA Firm’s Marketing Over to Younger Partners and Rising Stars?

Posted by Alan Vitberg

Feb 11, 2016 4:37:01 PM

Trends in digital marketing could mean that it’s time for a new game plan and maybe a player change as well.

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Topics: digital marketing, inbound marketing, CPA Firm Marketing

LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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