5 Action Items that Will Turn Your Website into a New Business Workhorse

If I were to place a bet on what your company’s managing partner, management committee, and shareholders want from the investment they made in the website, I would put my money down on “show me the ROI in terms of direct new business."

I’m pretty sure that “make our website brighter and shinier” would be a distant second in terms of desired outcomes. But before I get trolled by legions of angry graphic artists and web designers, allow me to make clear that I consider website look/feel/beauty issues to be extremely important.

10 recurring maintenance and support investments that will keep your website relevant.

If this is the year that  you’re finally going to bite the bullet and do a website redesign, start by taking a few relaxing deep breaths, find a mantra, get your meditation chops back up to speed, and just in case, load up on aspirins and antacids.

HINT: A lot longer than you think!

Part 1 of a two part series on website development

Stop patting yourself on your back and look at your firm’s website from a visitor’s perspective.

I often wonder why so many B2B websites, especially in professional services, give the visitor a horrific experience. It’s like somebody didn’t read the memo about how fundamentally critical a website is for branding, lead generation, and getting found with a foundation of strong content.
 
I put together a list of my top 10 reasons why I abandon websites, and I’m willing to bet that these peeves are similar to yours ... but if you have more, please comment below. And, if you have these peeves and they apply to your website, that should be a sign that you need to rethink and redo your website strategy. 

Is Your CPA or Consulting Firm Thinking About a New Website Design in 2013?

For partners and marketing staff in accounting, consulting and other professional services firms, one of the toughest, nerve wracking assignments you’ll ever take on is a re-design of your website. It ain’t fun, but in an era where your website needs to shoulder a significant share of the firm’s marketing program, it’s critical to get it right.

8 Steps for Dealing with the Frustrations of Turning Website Visitors into Leads

I was really frustrated because the Memorial Day holiday was approaching, and my gas grill decided it was time to give up the ghost.

Just How Smart is Your Website?

A few weeks ago we attended Inbound 2013 - the annual HubSpot sponsored conference on all things related to inbound marketing. Over 5,000 people came to Boston to hear about new cutting edge strategies and technologies for inbound marketing, and I’ve got to tell you, we were thoroughly impressed by what we saw and experienced.