Investing in Infrastructure, Generating Leads, and Closing Sales
On another of LeadG2’s blogs, I recently published a 2-part series on budgeting for building infrastructure and investing in growth opportunities.
Part 1, “Grow Your Firm with These 7 Building Blocks,” identifies and discusses the key parts of marketing and sales infrastructure that need funding, including:
- Strategic growth planning
- Marketing technology
- Human resources
- Sales enablement
- Social media
Part 2, “Investing in Generating Leads and Closing Sales,” identifies how and where to allocate budget for strategic objectives, including:
- Getting more visibility
- Generating leads
- Nurturing prospects
- Closing more sales, faster
- Retaining and delighting clients, Influencers and referral sources
If you would like to discuss your planning and budgeting for 2018, please call me at (585) 750-8258 or connect with me here.
Let’s spend 30 minutes or so discussing your situation and how to use your budget for a “just right” mix of infrastructure and growth.