If you have been on either side of the battle line in the ongoing war between sales and marketing, you know that there are certain long held beliefs and challenges that make it difficult for the two to work together. Some of these challenges involve not having a shared playbook and others arise from simply not engaging with each other on a regular basis to review campaigns and the sales pipeline.
Recently, I wrote an article for The Agency Post that addresses the issue of communication between Sales and Marketing and what information needs to be communicated regularly to achieve true sales and marketing alignment.
I hope that this article helps to closer align your sales and marketing teams and helps to iron out some of the differences that exist.
Read: The 5 Most Important Things Your New Biz Team Needs to Communicate to Marketing on The Agency Post