What is Sales & Marketing Alignment and how can it help you turn leads into customers with clear communication, goals, and processes?
The only way to truly reach your inbound marketing and sales goals is to have clear, honest communication and feedback between both your marketing and sales departments. We like to call this a shift toward a Smarketing culture.
If you want to learn more about what a Sales and Marketing Service Level Agreement is and how to implement one, check out this short presenation from HubSpot.
At the end of this workshop, you’ll be delivered a Smarketing Playbook that will include a customized plan for the following areas:
How do we classify your leads and move them through the sales funnel?
What is the critical information we need to know to turn a lead into a MQL, or a MQL into a SQL?
Are your revenue goals aligned? Who is responsible for contributing content?
Let's get specific! How will this be tracked and what will be measured?
What is the lead qualifying and hand-off process? Who is involved when?
What systems do we need to put in place for sales to be most successful?
Your SLA Workshop should include all key members of your inbound marketing and sales team. You will need the people who:
This workshop typically takes place around month 3 of your inbound marketing partnership with LeadG2, and takes place over about an 18-day span.
Here is what you can expect:
Call 1: SLA Workshop
Call 2: SLA Workshop
Call 3: Smarketing Playbook Presentation
Smarketing Playbook Delivered
As one of the only inbound marketing agencies with a foundation in sales training and sales performance we understand how to help companies generate leads and sales using inbound marketing.
On this 30 minute call you'll learn: