<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

Professional Services Marketing Digest

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Publish Fewer Blogs and Work on Getting Better Results Instead

Posted by Alan Vitberg

Jan 4, 2018 8:00:00 AM

Resolved for 2018: Less Worry About Blogging Frequency and More Attention on Quality Story Telling

We suddenly noticed the quiet.

Apparently, the two little cousins — 4 and 2 — snuck away from their parents at our family’s holiday get together. When we didn’t hear the usual cacophony of laughter, yelling, fighting, squeals, tears and make believe run amuck, we knew that something was afoot.

Or maybe “a-mouth” is a better description because when they were found under the table, we discovered that the reason for their silence and the perfect choco-ring around their face from forehead to chin was the result of two-fisted cramming 5 or 10 pieces of artisanal chocolate into their mouths.

Apparently, some of the pieces of candy made it to their intended destination, others did not.

Read More

Topics: inbound marketing, blogging

33 Ways to Get Your Blog Beloved, Starting with Your Very Next Post

Posted by Alan Vitberg

Jan 11, 2017 9:00:00 AM

Read More

Topics: inbound marketing, blogging, professional services marketing

10 Hot Regulatory Compliance Issues (and Solutions) CPA Firm Marketing Programs Can Use for New Business

Posted by Alan Vitberg

May 17, 2016 8:25:00 AM

Seize the Day by Starting with the Cornucopia of Blogging Opportunities

Do you remember that great movie with Robin Williams where he played a teacher at a prestigious boy’s school in the 1950’s?

There’s a scene in that movie—Dead Poets Society—where John Keating, the teacher (Williams), takes his class of stiff, scared, don’t-rock-the-boat students out of the classroom and into the hallway. There, he stops in front of a trophy case where he dramatically encourages his class to make their lives extraordinary. To seize the day … Carpe diem!

I like to bring this message—seize the day—out to CPA firm partners when it comes to making the marketing of their niche practice extraordinary. There are so many opportunities to be extraordinary by virtue of the fact that there’s a never ending supply of tax, regulatory, operational, and fiscal management change ripe for use in new business.

Read More

Topics: CPA Firm Marketing, Professional Services Firm Marketing, blogging

Using Blogging for Lead Generation in Your Accounting Firm Marketing Efforts

Posted by Alan Vitberg

Feb 29, 2016 8:06:07 AM

I’m always on the lookout for new accounting regulations, codes, standards or news.

Lest you brand me as a dullard or someone with all too much time on their hands – which I assure you that I’m not and I don’t – my curiosity is that of a marketer who’s a big fan of content marketing. What I’m looking for is something that could be used as the nucleus for thought leadership, which in turn, can lead to new business opportunities.

Read More

Topics: blogging, professional services marketing

25 Easy Kick Starter Ideas for Your CPA or Professional Service Firm's Next 457 Blog Posts

Posted by Alan Vitberg

Feb 26, 2016 1:52:23 PM

Get inspired. Get busy. Get those partners and SMEs blogging now.

I think that it's a pretty good bet that high on most accounting marketing wish lists is an active and robust blogging program, with lots and lots of high quality content supplied by enthusiastic partners and subject matter experts. Those who dream big and have high hopes might also be entertaining visions of partners lined up outside of their door, copy in hand, pushing and perhaps even offering bribes to be published with all due speed.

Read More

Topics: blogging, professional services marketing

LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

Connect With Us

facebook   twitter  linkedin  rss

Subscribe to the Professional Services Blog


New Call-to-action

Partner Guide to Inbound Marketing

Recent Posts