Starting a Dialogue About Stopping Growth Saboteurs
Last week, I saw another act of sabotage.
I say “another” because it wasn’t the first time that I’ve seen this exact same act happen, and I’d bet dollars to donuts that it won’t be the last time.
It started with an opportunity to help prospects address a new legal issue with widespread ramifications. It continued with a meeting between partners and the marketing team which concluded that the opportunity was solid. It evolved into a clever, creative, and multi touch lead generation plan. Copywriting was done. Creative executions were drafted. Publication dates were scheduled. The partners were presented a comprehensive action plan and materials.