Professional Employer Organizations (PEOs) have been steadily growing over the past decade.
Small to mid-sized businesses can really benefit from the reliability and expertise of an outsourced HR company. Even with the term PEO being more recognizable there is a lot of opportunity on the table for PEOs across the nation.
To no surprise, generating leads is essential for growth. Here are a few tactics to implement right away to start generating leads for your PEO.
4 Ways to Generate Leads for PEO Companies
1. Maintain a Blog
Post on your company blog to reach prospects by answering questions and speaking to pain points. Include call-to-actions (CTAs) on your blog posts to move potential leads along their buyers' journey and continue interacting with your brand!
Your blog is a great place to reach prospects and become a trusted and valued resource.
2. Update Your Website
Make sure your website is an accurate representation of your brand. Keep it relevant with up-to-date information as well as providing a good user experience. Your website is your store that’s open 24/7 and should be working hard to bring organic visitors and leads to you!
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3. Utilize Social Media
It's best to figure out which platform your target audience is and start there, but if you don’t know then start with Facebook and LinkedIn.
What should you post?
About your expertise
Talk about employee benefits
Impact of law changes
Address difficult workplace conversations
Demonstrate your thought leadership so business owners find you as a trusted HR leader before they even talk to you! Don’t overlook social media as a platform for generating leads.
4. Don’t Avoid the Topic of Price
Talk about ROI earlier in the process. Trust is a crucial aspect to making a sale for a PEO. Build trust in your sales process by not avoiding the complicated conversation of PEO pricing. Discuss how you charge and demonstrate with case studies how companies can afford to grow when investing in a PEO.
As a PEO, there is no better time to invest in your growth! Utilize the strategies above to kickstart your lead generation!