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PEO Marketing |

4 MIN READ

Generating Sales Leads for PEO Companies

Generating Sales Leads for PEO Companies
Maryanne McWhirter
Generating Sales Leads for PEO Companies

Generating Sales Leads for PEO Companies

Professional Employer Organizations (PEOs) have been steadily growing over the past decade.

Small to mid-sized businesses can really benefit from the reliability and expertise of an outsourced HR company. Even with the term PEO being more recognizable there is a lot of opportunity on the table for PEOs across the nation.

According to NAPEO, the PEO industry’s 175,000 clients represent 15% of all employers with 10 to 99 employees.   

To no surprise, generating leads is essential for growth. Here are a few tactics to implement right away to start generating leads for your PEO.

4 Ways to Generate Leads for PEO Companies

1. Maintain a Blog 

Post on your company blog to reach prospects by answering questions and speaking to pain points. Include call-to-actions (CTAs) on your blog posts to move potential leads along their buyers' journey and continue interacting with your brand! 

Your blog is a great place to reach prospects and become a trusted and valued resource.

PEO CASE STUDY: Strategic Content Plan Results in Revenue Growth

2. Update Your Website 

Make sure your website is an accurate representation of your brand. Keep it relevant with up-to-date information as well as providing a good user experience. Your website is your store that’s open 24/7 and should be working hard to bring organic visitors and leads to you! 

RELATED RESOURCE >>> 3 Tired and Overused PEO Marketing Tactics

3. Utilize Social Media 

It's time to give up the excuse that “Social Media doesn’t work for B2B”. 

71% of online adults use Facebook and 46% of online adults use Twitter.  You want to reach more people? It's time for your business to create a strategic presence on these free platforms. 

It's best to figure out which platform your target audience is and start there, but if you don’t know then start with Facebook and LinkedIn.

What should you post?

  • About your expertise

  • Talk about employee benefits 

  • Impact of law changes

  • Address difficult workplace conversations

  • 401k confusion

Demonstrate your thought leadership so business owners find you as a trusted HR leader before they even talk to you!  Don’t overlook social media as a platform for generating leads. 

6 Barriers to Lead Generation for PEOs

4. Don’t Avoid the Topic of Price 

Talk about ROI earlier in the process. Trust is a crucial aspect to making a sale for a PEO.  Build trust in your sales process by not avoiding the complicated conversation of PEO pricing. Discuss how you charge and demonstrate with case studies how companies can afford to grow when investing in a PEO. 

As a PEO, there is no better time to invest in your growth! Utilize the strategies above to kickstart your lead generation! 

grow your peo company - ebook

 

About Author

Maryanne McWhirter

Maryanne is an Inbound Marketing and Sales Consultant for LeadG2. She is energized by problem solving and implementing new strategies to drive results for her clients. Maryanne lives with her husband, toddler, and two dogs in Nashville, Tennessee.

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