What Should be in a CPA Firm Digital Marketing Program (2015 Version)?

A checklist for CPA and other professional service firm 2015 marketing programs

It’s like drinking out of a fire hose.

There’s not a day that goes by where new marketing technology isn’t being launched, and these tools are getting more sophisticated ..... and complex.

In fact, it’s my belief that there’s been more innovation and new products in the marketing technology space launched in the last five years than the total of all new innovations and technologies released in the past 25 years.

Digital marketing agencies like VitbergLLC need to devote a considerable amount of time to keeping abreast of these innovations and separating the wheat from the chaff before we bring them to our clients’ attention. Given all the demands on their time it’s a nearly impossible task for professional service firm marketing staff to keep up to speed, and I have a hard time imagining partners pouring over the digital marketing trade blogs to find a nugget of marketing technology to bring to the attention of other shareholders.

Maybe it’s time to sip instead of trying to gulp.

2015 Digital Marketing Checklist for Accounting, Consulting and other B2B Companies

Crawl – Walk – Run.

Because of the explosion of technology, that’s the approach to installing, launching and maintaining a digital marketing program that we recommend. But even at the crawl stage, there’s a lot of work to be done, particularly if you’re dealing with speed bumps ranging from recalcitrant partners to budget woes to a risk adverse company culture.
 
It’s likely that you need to be doing more inbound, content and digital marketing in 2015 in order to have a marketing program that’s relevant and responsive to the new ways that prospects find, vet and engage professional service firms.
 
You can start with this checklist that represents what we consider to be the necessary tools and infrastructure for “crawling” into digital marketing.