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Professional Services Marketing Digest

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Goals vs. Barriers in Professional Service Firm Marketing and Sales Efforts

Posted by Alan Vitberg

Dec 14, 2016 9:00:00 AM

Survey Reveals Some Interesting Data

Recently, the research team at Ascend2 published the “2017 Digital Marketing Plans Survey.” If you are involved in your firm’s marketing and sales efforts, it’s a worthwhile read.

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Topics: inbound marketing, marketing strategy, professional services marketing

How and Where to Budget for a Lead Generation Program

Posted by Alan Vitberg

May 10, 2016 8:20:00 AM

If you want growth, do the math.

Making math part of marketing… Seems crazy, right?

It is if your CPA, consulting, staffing, or other type of professional service firm thinks about marketing as “making things bright and shiny,” or just as facilitators for publishing and distributing content. If that’s the case, then you may be missing an opportunity to use marketing math as a foundation piece for firm or niche practice growth.

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Topics: lead generation, marketing strategy, CPA Firm Marketing, Professional Services Firm Marketing


LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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