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How to Use Facebook Video Embeds In Your Inbound Marketing


Facebook_embedcodeRecently at the Facebook Developer Conference, F8, several new features were announced. Most are related to the new Facebook Messenger app. I think the messenger app can enable more and better interaction between consumers and businesses, making it a great new tool to for many companies’ marketing efforts.

But I digress. The announcement at F8 that I am the most excited about is that Facebook videos can now be embedded on other sites. By adding this simple embed code to each Facebook video that is uploaded, Facebook has greatly increased the reach potential of its videos, and that is good news for marketers.  

How does this impact Inbound Marketers?

Facebook Embed Code and Inbound Marketing

During our LeadG2 inbound strategy planning days, we help clients develop a content marketing strategy that typically includes blogging, and we review best practices for various types of blog posts. One of my favorite types of blog posts is the video blog post. There are two basic types of video blog posts, your original videos and those you embed from another site, such as YouTube.

Original Video

Most marketers understand how valuable video is and want to create videos to help connect with prospects and customers. But let’s be honest, the time and effort it takes to create an original video often kills that concept for most blogs. Creating a video isn’t as simple as writing a text article and most marketers shy away from it for this reason. Or they do it poorly, which is often worse than not doing any video at all.

Embedded Video

I thought it would be great to include a video in this blog post, but I didn’t want to spend the time and effort to create a video that recaps all of the new features announced at F8. So I did the efficient thing—I have embedded a video that someone else created (I chose a good one, so it’s not just easier, but better as well).

Here is an example: 

Embedding a video into your blog post makes it much more interesting to readers, increases time spent on site, and is a nice change of pace compared to the usual text-based posts.  And unless you have access to professional video equipment, editing equipment, and talent, you are probably better off embedding a professional video than trying to create one of your own.

Now that Facebook will be allowing users to embed videos onto other sites, marketers have another great source of video content for blogs. So go find some Facebook or YouTube videos that give you an idea for a blog post or would resonate with your target persona and write a blog post about it. It’s easy to do, and your blog readers will thank you for not posting another text-based article.

Get a FREE Copy of the book, LeadG2: Getting Prospects to Raise their Hands 

How?? While you are here... go ahead and Like LeadG2 on Facebook and if you want a FREE copy of the book for your personal collection, embed the video that's in this post and then send us an email at inboundhelp@leadg2.com with the URL of where you posted it.  Note that this offer is good until May 30, 2015 and the first 10 people to embed the video. 

If that's too complicated for you, you could always just buy the book.


What is a Blog?
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Sell Faster. Sell Smarter. Grow your business with inbound marketing and sales enablement.

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