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How Staffing & Recruiting Firms Will See Dramatic Gains in 2017 Marketing and Sales Results

Posted by LeadG2

November 2, 2016

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Learning from High Growth / High Performance Firms


LinkedInTopStaffingPriorities.pngThe lifeblood of any staffing agency or recruiting firm is acquiring new business while retaining current clients and referral relationships.

According to Staffing Industry Analysts, over the past 20 years, the staffing sector has more than doubled in size, reaching over $130B in gross revenues (in just the US). The American Staffing Association tells us that this growth is being served by about 20,000 staffing and recruiting companies—up from an estimated 14,000 in 2006—which all together operate around 39,000 offices. 

Yet, with all of this growth and opportunity, industry surveys like that conducted for LinkedIn tell us that securing new clients is priority #1. 

The battle for new accounts is still fierce. 

How the Battle is Being Waged, Won … and Lost 

recruiting and staffing firm Survey results presentationIn conjunction with Recruiting and Staffing Solutions Magazine, LeadG2 recently launched the 2016/17 Marketing and Sales Survey of Recruiting and Staffing Firms to discover more about the growth strategies, tactics, tools and technologies firms are using in their new business programs.

This survey will do a deep dive on how agencies and recruiting firms are landing new clients. We’ll be exploring topics like most effective staffing agency marketing strategies and tactics, top challenges, budgets and budget allocation, ROI, and best practices for generating more leads and sales ... especially from high growth / high performance firms.

Topics: staffing+recruiting agencies, alanvitberg, professional services marketing, inbound marketing for a staffing agency, staffing agency marketing

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