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Weekly Roundup: Small Business Marketing Challenges, Decreased Website Traffic + More

Small Business Marketing Challenges, Decreased Website Traffic
Amanda Meade
Small Business Marketing Challenges, Decreased Website Traffic

Small Business Marketing Challenges

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Article

Dani and Shaye deep dive into "The Power Couple," which is sales and marketing, and how together, when in alignment, can be powerful for sales performance, specifically sales enablement, inbound marketing, and lead generation.

Shaye Smith is the Marketing Manager for LeadG2, The Center for Sales Strategy, and Up Your Culture, three divisions that work together to help companies and organizations achieve total revenue performance, and she shares real-life examples and cases where she aligns her marketing efforts with the sales division to ensure both are aligned and working towards improved sales performance. >>> READ MORE

More Sales and Marketing Articles Found Online This Week

[Survey] Small Business Marketing Challenges and How to Overcome Them Semrush

Last year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. 

We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the survey results and we will take a look at how one of our agency partners successfully overcame some of these key challenges. Read on to get some actionable tips you can use when building a marketing strategy for your own small business or your SMB clients in 2021. >>>READ MORE

Website Traffic Down? How to Diagnose and Fix Traffic Drops HubSpot

Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion.

Ideally, you want to steadily increase website traffic, or at least keep it stable over time. But what happens if your traffic starts to drop?

Whether it’s slow or sudden, the results are the same: A smaller pool of users who are seeing your content and potentially generating revenue for your brand. Even more worrisome for site admins is that traffic drops may not have an obvious cause. With multiple traffic sources and factors that influence your site ranking and accessibility, even small drops may be the result of several independent or codependent conditions.

While there’s no quick fix for these drops, we’ve got you covered with actionable tips to pinpoint, diagnose and address falling traffic. >>>READ MORE

20 Data-Driven Blog Post Ideas to Grow Your Audience Brafton

Why is writer’s block scared of content planning? Because when you dedicate time to coming up with several blog ideas to use throughout the year, you don’t have to panic and wallow in blank pages every time you want to share a new blog post. Instead, you’ll know exactly what you’re writing.

If you really want to keep the writer’s block at bay and replace those moments with results, use data to come up with blog post ideas that will grow your audience and increase the chances that your readers will convert. 

Sales Leaders' Top Challenges— Setting Clear Expectations The Center for Sales Strategy

As a sales manager, here’s an easy concept to get your head around: sales performance improves when sales managers set clear expectations with each salesperson.

Think about it, when sellers know what to do—and managers establish performance tracking metrics and leading indicators to monitor progress—life becomes easier for all involved.

Simply put, when life is easier for a salesperson, they perform at a higher level. >>>READ MORE

...And Don't Miss An Episode of Sell Smarter. sell faster.

Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.

  • Click here to view the playlist from Season 1 where thought leaders and experts focus on topics centered around the question, “how can we help salespeople sell smarter and faster?”

  • Click here to view the playlist from Season 2 where listeners can expect to hear from experts across a variety of industries that are thought leaders and implementers of some of the most proven sales enablement and inbound marketing tactics and strategies.


Resources From LeadG2

Sell Smarter. Sell Faster podcast

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Amanda Meade

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