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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Brands are typically associated with companies and their products. Companies use their brands to establish their market identities and shape their prospects’ and customers’ perceptions of them.
Brands, though, aren’t limited to just companies and products. Individual people have brands as well. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
6 Crazy Marketing Gimmicks Gone Horribly Wrong – Business News Daily
While marketing campaigns are designed to drum up publicity, they don't always have the intended outcome.
Through the years, many companies have run into problems after launching well-intended marketing campaigns. Here's a look at guerilla marketing tactics and a rundown of a few of the biggest marketing blunders of all time. >>>READ MORE
Leveling Up Your Lead Gen With LinkedIn: Top Tips and Tricks – LinkedIn
Last year, the agency Cience conducted an analysis of various studies on the top challenges in B2B marketing, drawn from the span of a decade. The persistent top result in these surveys?
Lead gen, lead gen, lead gen.
Generating quality leads at scale is the bottom-line factor by which most marketing teams are measured and evaluated. No matter how cool, clever, or creative our campaigns are, nobody tends to care until we bring home the bacon.
Today, pushing your lead generation strategy forward means finding leads where they are online and connecting with a timely, ultra-relevant message. There’s no better place to do that than LinkedIn. And the tools at your disposal to find opportunities on the platform may be more extensive than you realize. >>>READ MORE
10 Great Examples of Welcome Emails to Inspire Your Own Strategy – HubSpot
We've all heard how important it is to make a good first impression.
Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but email interactions as well. The result? The right welcome email goes a long way to connect with potential business contacts or customers. >>>READ MORE
Increasing Website Traffic By Updating Old Blog Posts – Inbound Rocket
Every day millions of words are being put down on websites in the hopes to attract more readers and hopefully more customers.
After all, small businesses that blog get 126% more lead growth than small businesses that do not blog.
But with millions of posts being written every day, how much of this content do you think actually gets seen by their target audience?
And what happens after you hit that publish button?
You might promote the post a bit after it went live, you might put some ad budget on there to increase the traffic, you might include it in your weekly newsletter, and then what?
At one point, most people just forget about the content they produced and move on after all a new publication just went live, and that needs attention as well.
But if you’re not driving traffic to those old blog post, was it worth the time and money invested in them? >>>READ MORE
The Link Between Healthy Habits and Healthy Pipelines– The Center for Sales Strategy
Richard Branson, Mark Zuckerberg, Jack Dorsey, Mark Cuban — all agree that one habit is a key ingredient to success.
Practicing good health habits by eating right and exercising each day is what these billionaires, and 21 others, agree helped create the foundation for their businesses and financial success. Your habits and routines determine your success and your future. In order to see the true benefits of any effort, you must be disciplined and consistent.
The same holds true when developing new business. It takes that same effort and discipline to consistently create a healthy sales pipeline. >>>READ MORE
- DON'T MISS
Resources From LeadG2
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Sell Smarter and Faster: How Sales Enablement Helps Drive Sales Results
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How Understanding Your Target Persona Affects Your Bottom Line
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The 3rd Way to Sell: Un-silo and Synchronize to Accelerate Sales
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