In the past, marketing and sales strategies focused on two areas that traditionally have been kept very separate. The sales team focused on outbound sales – prospecting, growing their lead list, working the leads, cold-calling, etc. Simultaneously, the marketing team was honed in on branding, thought leadership, lead generation, advertising, social media, and more.
But WHAT IF the two worlds collided, the universe aligned, and the gap between the two teams with their two strategies was in sync? WHAT IF… there was a bridge that aligned the sales with the marketing efforts to allow for a strategic path to improved performance and revenue growth?
Well... there is. Sales and Marketing Alignment is possible and bridging inbound and outbound strategies can (and does) help organizations increase revenue and overall performance.
This 30-minute, on-demand webinar, led by VP/GM of LeadG2, Dani Buckley, and Director of Client Solutions, Dean Moothart, who both have heavy background in both sales and marketing along with driving results for clients, dive into the "3rd Way to Sell" - exploring how to un-silo and synchronize strategies and teams to accelerate sales for your organization.
IN THIS WEBINAR, WE DISCUSS:
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Dani has been helping businesses with their marketing and sales strategies for over 12 years. Her background in advertising sales combined with her experience in marketing gives her special insight into the challenges that businesses face and the ability to coach them through solutions that work. She specializes in inbound tactics, sales enablement, lead generation, and sales and marketing alignment.
Dean has worked in sales and marketing for 25+ years helping B2B companies build robust sales pipelines, improve efficiency of field sales teams and grow top line revenue. His experience has put him on the front lines of the evolving buying process and the need for marketers to be more focused on improving inbound strategies to adapt to the new reality of doing business. Dean's focus has always been helping companies improve the alignment of their Sales and Marketing teams by helping speak the same language, share common goals, establish KPIs and “closing the loop” to improve results.