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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Throughout the years of working with multiple industries, we've identified four phases of inbound marketing where B2B companies could use some help. Theses four phases are:
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Companies That Haven’t Started (Learning Phase)
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Companies Just Starting Out (Planning Phase)
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Remodeling (Refining Current Activities)
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Overwhelmed (Giving Up)
In this post we're focusing on the fourth phase of companies needing help with their inbound marketing program, Overwhelmed (Giving Up). >>> READ MORE
More Sales and Marketing Articles Found Online This Week
9 Unexpected Ways You Can Use Video Marketing – Lemonlight
If you’re thinking about using video in your next marketing campaign, you’re ahead of the game. More than 500 million hours of video are watched on YouTube each day and video was predicted to make up 80 percent of all global traffic by 2019. At this point, you basically need video to stay competitive. But, with so much of the competition already using video, how can you ensure yours stands out?
You’ve got to not only use video marketing, but use it in new and surprising ways. The more added value you provide your user, the more likely they are to remember you and engage with your brand.
So how do you do that? Check out these nine unexpected ways to use video marketing that’ll not only delight your users, but help increase your return on investment. >>>READ MORE
20 Holiday Marketing Campaign Examples + Marketing Tips for 2021 – HubSpot
Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well. >>>READ MORE
8 Reasons B2B Sales Professionals Must Use Social Media – Vengreso
Like most sales leaders, I began my career in B2B software sales prior to the digital age. Concepts such as social media for sales professionals simply didn’t exist. The sales prospecting tools and processes during those times were very different than they are today. Now more than ever before sales and marketing leaders are not just talking about sales prospecting tools but social selling tools as a category has arisen.
Not knowing where it would lead to in 2020, this tech veteran took to digital like a fish in the water. I embraced social media around 2007. As the digital sales transformation has unfolded over the past five-plus years and more so in the last year, every sales leader has realized that being proficient in social channels is a necessary skill for a B2B salesforce of the modern age. I’ve never once resisted this evolution. To me, it’s just natural… After all, modern communication began with the telephone, then email, now social media as primary communication and engagement tools. >>>READ MORE
5 Mistakes Businesses Make When It Comes to Virtual Sales Meetings – The Center for Sales Strategy
Sales meetings have always been stressful. But with the recent shift to digital, many sales professionals have had to adapt to a whole new way of closing deals.
Naturally, as with anything new, mistakes are still being made. And since sales meeting blunders can cost you business, we've created a list of the five most common ones so you can avoid them in the future. >>>READ MORE
...And Don't Miss An Episode of Sell Smarter. sell faster.
Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
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Episode 1: What is Sales Enablement? | Sell Smarter. Sell Faster.
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Episode 2: Building a World-Renowned B2B Blog | Sell Smarter. Sell Faster.
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Episode 3: Implementing a Sales Playbook for Your Team | Sell Smarter. Sell Faster.
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Episode 4: Using Video in the Sales Process | Sell Smarter. Sell Faster.
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Episode 5: Slowing Things Down So You Can Speed Them Up | Sell Smarter. Sell Faster.
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Episode 6: The Role of Inbound Marketing in Media Sales | Sell Smarter. Sell Faster.
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Episode 7: Improving Complex Sales Processes with Marketing and Content | Sell Smarter. Sell Faster.
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Episode 8: How to Male Your CRM Work FOR You and Your Sales Team | Sell Smarter. Sell Faster.
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Episode 9: Sales & Marketing Alignment| Sell Smarter. Sell Faster.
- DON'T MISS
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