LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
The LeadG2 team set aside a few days to learn and grow in our areas of expertise at HubSpot's INBOUND 2021 conference (virtually, of course), and here are some big takeaways our team shared after the sessions were over. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
When people think of sales strategies, outbound prospecting methods usually come to mind. Cold calling, cold emailing, LinkedIn networking, direct mail—all these tactics have been proven to generate positive results.
But these aren’t enough to turn you into a leader in your field.
The world’s best sellers have established a great inbound prospecting strategy. They don’t just seek out potential customers—they’ve also found a way for people to seek them out.
They’ve become lead magnets, attracting clients even in their sleep.
Their secret? Brand authority. >>>READ MORE
The ROI of SEO – Moz
Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups.
With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.
People in positions like a CMO or a head of the marketing department or a small business owner have a lot to worry about all the time, and they often have to make really tough decisions about how to allocate really limited budget or other resources. So if I'm talking to you as the person who is responsible for making those tough decisions yourself, I'm going to help you understand why SEO is worth that resource expenditure.
If you're the person who has to do the convincing, I'm going to give you the numbers and the talking points you need to justify that return on investment. >>>READ MORE
Finding That Ideal Prospect When Selling Digital Advertising – The Center for Sales Strategy
Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital.
Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions. To help navigate through your best opportunities, try these tips as you prospect and plan your approach. >>>READ MORE
...And Don't Miss An Episode of Sell Smarter. sell faster.
Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
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