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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
The LeadG2 team set aside a few days to learn and grow in our areas of expertise at HubSpot's INBOUND 2021 conference (virtually, of course), and here are some big takeaways our team shared after the sessions were over. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
170+ Women in Sales Share Their Career-Defining Aha Moment – Sales Hacker
Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021.
We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure.
Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Imbalance is okay. In fact, operating and achieving any goal while imbalanced is a skill not to be scoffed at. Celebrate taking time off to be with your family, kids, pets, friends, or alone with your thoughts. Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. Heck, stand at the head of it. >>>READ MORE
3 Ways To Establish Authority In Your Market – Sales for Life
When people think of sales strategies, outbound prospecting methods usually come to mind. Cold calling, cold emailing, LinkedIn networking, direct mail—all these tactics have been proven to generate positive results.
But these aren’t enough to turn you into a leader in your field.
The world’s best sellers have established a great inbound prospecting strategy. They don’t just seek out potential customers—they’ve also found a way for people to seek them out.
They’ve become lead magnets, attracting clients even in their sleep.
Their secret? Brand authority. >>>READ MORE
The ROI of SEO – Moz
Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups.
With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.
People in positions like a CMO or a head of the marketing department or a small business owner have a lot to worry about all the time, and they often have to make really tough decisions about how to allocate really limited budget or other resources. So if I'm talking to you as the person who is responsible for making those tough decisions yourself, I'm going to help you understand why SEO is worth that resource expenditure.
If you're the person who has to do the convincing, I'm going to give you the numbers and the talking points you need to justify that return on investment. >>>READ MORE
How to Generate Leads with Inbound Marketing – Search Engine Journal
Do you want more leads for your business?
In the past, most businesses focused on outbound marketing tactics such as direct mail, radio spots, TV commercials, and newspaper advertising to drive traffic.
Now, there is a more cost-effective way to reach your customers where and when it counts and to see what marketing efforts are working.
In this article, we’ll discuss the benefits of inbound marketing and how to use inbound marketing tactics to generate leads. >>>READ MORE
Finding That Ideal Prospect When Selling Digital Advertising – The Center for Sales Strategy
Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital.
Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions. To help navigate through your best opportunities, try these tips as you prospect and plan your approach. >>>READ MORE
...And Don't Miss An Episode of Sell Smarter. sell faster.
Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
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Episode 1: What is Sales Enablement? | Sell Smarter. Sell Faster.
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Episode 2: Building a World-Renowned B2B Blog | Sell Smarter. Sell Faster.
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Episode 3: Implementing a Sales Playbook for Your Team | Sell Smarter. Sell Faster.
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Episode 4: Using Video in the Sales Process | Sell Smarter. Sell Faster.
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Episode 5: Slowing Things Down So You Can Speed Them Up | Sell Smarter. Sell Faster.
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Episode 6: The Role of Inbound Marketing in Media Sales | Sell Smarter. Sell Faster.
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Episode 7: Improving Complex Sales Processes with Marketing and Content | Sell Smarter. Sell Faster.
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Episode 8: How to Male Your CRM Work FOR You and Your Sales Team | Sell Smarter. Sell Faster.
- DON'T MISS
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