LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Throughout the years of working with multiple industries, we've identified four phases of inbound marketing where B2B companies could use some help. Theses four phases are:
Companies That Haven’t Started (Learning Phase)
Companies Just Starting Out (Planning Phase)
Remodeling (Refining Current Activities)
Overwhelmed (Giving Up)
In this post we're focusing on the fourth phase of companies needing help with their inbound marketing program, Overwhelmed (Giving Up). Check out these tips. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
The biggest mistake I see SEO newbies make is what I call the “quest for the right way.”
Passionate newbie SEO professionals, drunk with visions of the possible traffic, sales, and money that should follow a number one ranking for a high-value keyword, spend hours reverse-engineering the search engine results pages looking for a magic bullet that will push their site to the top.
The SEO industry is full of personalities that require validation. These personalities have to “be right.” The problem is that, in our industry, it’s not always possible to know who is right. In fact, I’d venture to say that there is more than one way to be right — and a lot of ways to be wrong — when it comes to SEO.
So when those new to the industry look to their established peers for advice, they are often presented with seemingly contradictory viewpoints where all parties think that their way is the “right” way. >>>READ MORE
Back to the Future with First-Party Data – Convince & Convert
For 20+ years now, digital marketing has been riding high on the promise of detailed user information: Who they are, where they live, how often they click, how long they stay, their email address, etc. You were about to sync it up with third-party data, run some programmatic initiatives and you have pretty much all you need to know about your customers.
But now, your customers are on to you and their personal data–and they’ve grown wary of it. Too much of a good thing has caused backlash and industry heavy hitters like Apple and Google, among others, are listening to their users and effectively putting the clamp down on privacy.
By 2023, cookies will be all but gone and Apple’s privacy measures are about to take a serious foothold.
These changes have already begun to make waves in the digital marketing space and some might even say it’s causing the industry to go backwards. Back to first-party data! >>>READ MORE
When the Golden Rule Fails, Try the Platinum Rule – The Center for Sales Strategy
The idea that you should “do unto others as you would have them do unto you” dates back at least to Confucianism (551 BC) and has precedents in nearly every religion.
It makes sense, doesn’t it? Treat people with the same kindness and respect that you would want to be treated with yourself… and don’t do things to people that you wouldn’t want them to do to you.
Simple and true, this Golden Rule is one of those kindergarten lessons that guides us to interact better with others.
Except when it doesn’t work. >>>READ MORE
...And Don't Miss An Episode of Sell Smarter. sell faster.
Don’t miss another episode of Sell Smarter. Sell Faster., our weekly livecast focused on sales growth and hosted by Dani Buckley, VP/GM at LeadG2. Viewers can expect fresh insights, strategies, and real-world examples that will help business leaders take their sales performance to the next level.
- DON'T MISS