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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Did you know that 88% of decision-makers in the United States think that thought leadership is useful for improving the perception of a business?
You might be interested in thought leadership yourself. But perhaps you aren't sure if it's worth your time or how to effectively share your thoughts with the world. Let’s discuss what it means to be a thought leader, the benefits of thought leadership, and how to become a thought leader. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Digital Presence: What It Is and How To Expand Yours (Infographic) – Brafton
What is presence? Well, depends on who you ask. Some might say it’s a highly underrated Led Zeppelin album.
But if you talk to any marketer, presence is how your business exists and represents itself. Specifically, most of the time this discussion is about digital presence and how brands can build up their online footprint.
As online channels continue to grow in number and influence, it’s crucial that businesses have a strong digital presence so they can raise brand awareness, reach potential customers, engage target audiences and drive growth.
Let’s dive into the subject a bit more and look at some ways you can amp up your web presence. >>>READ MORE
12 Do's and Don'ts of Successful Video Marketing for Your Business – Lemonlight
Chances are when you see a piece of video content from another business, you know pretty quickly whether you like it or not. First impressions matter, and for your video content, that means you have just a few seconds to convince viewers that your content is worth watching.
We have good news and bad news about what this means for your business. The bad news is that there’s no secret formula for how to create a video that your audience will love. Each business (and its audience) is unique, and it’s up to you to determine what’s most likely to resonate with your viewers.
The good news is that there are key traits that many successful videos have in common. You can take these big-picture suggestions and apply them to your specific scenario to maximize your chances of success.
That being said, here are 12 do’s and don’ts of successful video marketing for your business. Try them out with your next video and let us know what you think! >>>READ MORE
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To) – Moz
We’ve been re-optimizing blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond).
For the purpose of this study, we wanted to answer the question, “How well does content re-optimization work, and is it worth your time?”
But first, let’s back up and get some definitions out of the way. >>>READ MORE
5 Ways To Use Video As Part of Your Sales Process – The Center for Sales Strategy
As sales consultants, trainers, and coaches, we absolutely love it when the sales teams we work with shares successes they’ve had as a direct correlation to the advice, tips, and tactics we share.
Our company culture encourages innovation and creativity, which allows us to discover new trends, and figure out what works and doesn't work so that we can share advice with our clients. Video is a tool and tactic that we've explored and had the opportunity to get creative with.
If you're wondering how you can use video as part of your sales process, keep reading! >>>READ MORE
- DON'T MISS
Resources From LeadG2
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Sell Smarter and Faster: How Sales Enablement Helps Drive Sales Results
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How Understanding Your Target Persona Affects Your Bottom Line
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The 3rd Way to Sell: Un-silo and Synchronize to Accelerate Sales
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