Weekly Roundup: Measuring Marketing Productivity, Media Sales Report Overview + More

Is what you are working on moving the needle for your company?

Are you spending your work time effectively?

Do you want to make the case to your boss for why you deserve a raise?

These are just a few of the reasons why everyone on your marketing team should set and track at least one productivity metric.

Productivity metrics allow you to see what’s working well for you and your team, and also where you need to optimize your time and resources more effectively. In this post, Databox shares the best metrics for measuring marketing productivity. >>>READ MORE

“Virtual meetings are a fact of life for remote teams, and they can be successful and productive, if we know what to do,” says Kevin Eikenberry, author of The Long-Distance Leader and instructor of the Leading Virtual Meetings course on LinkedIn Learning (now available at no cost). Whether you’re virtually attending meetings, running the show, or both, here are 11 ways to bring real value to your next virtual meeting. >>>READ MORE

What does it mean to be a “market leader”?

You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Or even a brand that goes beyond participating in culture, but actively defines and shapes the cultural conversation.

Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become. And social media is what can turn those aspirations into reality. >>>READ MORE