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Weekly Roundup: Measuring Marketing Productivity, Media Sales Report Overview + More

Measuring Marketing Productivity
Amanda Meade
Measuring Marketing Productivity

Measuring Marketing Productivity

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!

Featured Articles

How to build Your Sales Enablement Strategy

New year, new sales goals. As you look at your sales results from last year, you'll want to evaluate your successes, as well as your shortcomings. Any areas that need to be strengthened, you should build into your sales enablement strategy.

How can you better prepare your sales reps to give prospects what they need? And how can you align these needs with your overall sales goals? The right sales enablement strategy can answer both of these questions. >>> READ MORE

More Sales and Marketing Articles Found Online This Week

24 Best Metrics for Measuring Marketing ProductivityDatabox

ON-DEMAND WEBINAR: A 7-Step Roadmap to Successful Lead Generation

Is what you are working on moving the needle for your company?

Are you spending your work time effectively?

Do you want to make the case to your boss for why you deserve a raise?

These are just a few of the reasons why everyone on your marketing team should set and track at least one productivity metric.

Productivity metrics allow you to see what’s working well for you and your team, and also where you need to optimize your time and resources more effectively. In this post, Databox shares the best metrics for measuring marketing productivity. >>>READ MORE

11 Tips to Rock Your Next Virtual MeetingLinkedIn

“Virtual meetings are a fact of life for remote teams, and they can be successful and productive, if we know what to do,” says Kevin Eikenberry, author of The Long-Distance Leader and instructor of the Leading Virtual Meetings course on LinkedIn Learning (now available at no cost). Whether you’re virtually attending meetings, running the show, or both, here are 11 ways to bring real value to your next virtual meeting. >>>READ MORE

To Drive Business Forward, We Need to See Social Differently Sprout Social

What does it mean to be a “market leader”?

You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Or even a brand that goes beyond participating in culture, but actively defines and shapes the cultural conversation.

Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become. And social media is what can turn those aspirations into reality. >>>READ MORE

How to Develop a Content Strategy: A Start-to-Finish Guide HubSpot

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.

The first step to getting a leg up on the competition — and actively engaging your audience — is to have a solid, smart content marketing plan in place.

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. >>>READ MORE

Improving Sales Performance Series: Overview of the Media Sales Report– The Center for Sales Strategy

CSS just launched Season 2 of the Improving Sales Performance Series, which focuses on the data and analysis of the newly-released Media Sales Report. John Henley and Jim Hopes, managing partners at CSS, joined Matt Sunshine on the first episode of the season to discuss their key takeaways from the report, how sales management and leadership can use this data, and the feelings of the future and outlook of the media sales industry.

You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published. Or keep reading for a brief overview. >>>READ MORE

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Amanda Meade

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