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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
How compelled are you to click a play button when you see it in your email or social media?
Video entices people to listen – especially in the Discover phase of the sales process.
Also referred to in the sales process steps as “define,” assessment,” or “needs,” the Discover phase of the sales process we use is often the most tedious.
The goal is to meet with a prospect or client to uncover their desired business results, understand their challenges, and establish how your product or service can help them. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
13 Habits of Successful Small Business Owners – Databox
Want to up your marketing game? How about improving your marketing habits?
As cliché as this sounds: marketing habits can either make or break a small business. And if you want to level up, you need to start building habits that those who run successful businesses have.
And which habits are those, you ask?
Let’s answer that for you based on what we learned from 101 contributors – 98 of whom are small businesses. >>>READ MORE
Want to Deliver a Great Customer Experience? Make an Explainer Video For Your Website – Inc.
Whether your business relies on traditional brick-and-mortar customers or exists only in the digital realm, you might be surprised to learn that, either way, most people begin their customer experience with brands online.
That's right--no brand is immune to consumer demands for digital engagement. In fact, studies estimate that anywhere from 63 to 81 percent of all buying journeys begin online, and since 91 percent of modern audiences use visual content as their primary method of researching a product or service, your visual content has the power to be your greatest salesperson--or your worst nightmare. >>>READ MORE
Outbound Marketing in an Inbound World – Practical Ecommerce
Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising.
I recently attended a marketing event where an inbound marketer responsible for search engine optimization and content for a multi-million dollar company complained that her site traffic had dropped because of poor advertising performance.
It was odd to hear her complain about advertising results and yet admit a dependency on them.
Aren’t inbound tactics supposed to replace ads? >>>READ MORE
Use These 3 SEO Metrics to Measure Your Content Marketing ROI – Search Engine Journal
Proving ROI for SEO isn’t easy.
It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels.
It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it.
Other marketing channels often have easier metrics to define success, like open rates for emails, the total number of subscribers to a podcast, or the social engagements on a post. >>>READ MORE
Does Your VBR Sound Like a Pickup Line? – The Center for Sales Strategy
To pick someone up has been used as slang, according to Dictionary.com, since at least the 1600s.
Today's pick-up line means a rehearsed remark to strike up a conversation with the goal of pursuing a more gratifying relationship later.
Many salespeople have a rehearsed line meant to initiate a relationship with a prospect to satisfy their need to make another sale. Even when you’ve tried to find a Valid Business Reason (VBR), you might still end up sounding like you’re using a pick-up line.
How can you tell if your VBR has value to the prospect? >>>READ MORE
- DON'T MISS
Resources From LeadG2
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Sell Smarter and Faster: How Sales Enablement Helps Drive Sales Results
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How Understanding Your Target Persona Affects Your Bottom Line
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The 3rd Way to Sell: Un-silo and Synchronize to Accelerate Sales
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