Weekly Roundup: How Content Marketing is Changing, Inbound Marketing Examples + More

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.

As you can assume, it's well worth understanding. But that's easier said than done. Content marketing isn't static. The landscape of the practice is constantly changing. It doesn't look the same now as it did ten years ago, and in ten years it won't look the same as it does now.

It's a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, it's important to understand both where it's been and where it's going.

Here, we'll get some perspective on both. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one according to expert predictions.  >>>READ MORE

When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used as your blueprint for success. But only if done right.

So, where’s the catch? Although data is available 24/7 for all inbound marketing activities and is easy to track, the problem is that the amount of available information easily puts marketers in analysis paralysis.

So, which areas should you focus on? Which metrics should you include in your inbound marketing report? How often should you report on different inbound marketing activities? Here’s everything you need to know. >>>READ MORE