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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
The world of marketing is ever-changing. What will 2022 bring to the world of marketing?
What should you prepare for so that you don’t fall behind?
Let’s discuss five specific marketing trends to watch out for in 2022. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade – HubSpot
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
As you can assume, it's well worth understanding. But that's easier said than done. Content marketing isn't static. The landscape of the practice is constantly changing. It doesn't look the same now as it did ten years ago, and in ten years it won't look the same as it does now.
It's a difficult topic to pin down — one with a fascinating past and an exciting future. Out of both genuine interest and forward-thinking practicality, it's important to understand both where it's been and where it's going.
Here, we'll get some perspective on both. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one according to expert predictions. >>>READ MORE
How to Write a Great Inbound Marketing Report? Tips and Best Practices – Databox
When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used as your blueprint for success. But only if done right.
So, where’s the catch? Although data is available 24/7 for all inbound marketing activities and is easy to track, the problem is that the amount of available information easily puts marketers in analysis paralysis.
So, which areas should you focus on? Which metrics should you include in your inbound marketing report? How often should you report on different inbound marketing activities? Here’s everything you need to know. >>>READ MORE
22 Smart Google SEO Tips for 2022 – Moz
SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022.
Watch to find out what to prioritize and what to look out for in the year ahead! >>>READ MORE
4 Lessons to Learn From These B2B Inbound Marketing Examples – Alexa
Have you ever visited a company website or social media channel and something caught your eye in an unexpected but delightful way? Whether it was a cool video or fancy infographic, the content captured your imagination in a way that other brands don’t. Maybe it quickly solved an issue for your business or perhaps sparked ideas around how to improve it in general.
This is the power of well-executed inbound marketing. It grabs someone’s attention in a unique way and forces them to stop right in their tracks. Inbound marketing is especially useful for B2B brands whose customers are busy business stakeholders. Their tight schedules don’t leave a lot of room for rummaging through mountains of marketing material, so you need to captivate them quickly! >>>READ MORE
How to Update Your Sales Process for 2022 – The Center for Sales Strategy
In his book The Goal—author and business management guru Eli Goldratt—focuses on a concept called the theory of constraints.
This theory states organizations have constraints (or bottlenecks) that negatively impact performance. The process of identifying the most significant constraint and utilizing resources to eliminate the constraint is part of the process to improve performance. >>>READ MORE
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