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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Video marketing has become increasingly more popular and effective over the past several years as consumers have transitioned to a more digital space for work and personal reasons. If you’ve never explored the option of video as a marketing technique for your business, what are you waiting for?
Your ability to reach your target audience and resonate with them through video will help you tremendously when it comes to raising brand awareness, increasing conversions, and connecting with your market. Let’s talk about how you can take your brand and visualize it in a way that will help your marketing strategy excel in ways like never before.
More Sales and Marketing Articles Found Online This Week
The Top 7 Marketing Challenges Faces Globally in 2022 – HubSpot
Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to develop to facilitate stronger growth in 2022 and beyond. For that reason, it's important to pause for a moment and reflect on the biggest challenges marketers feel they're facing this year.
Let's review the current global marketing issues impacting the industry, according to data from HubSpot's 2022 Marketing Industry Trends Report and marketing experts.>>>READ MORE
40+ Blogs, Podcasts, and Video Series Content Marketers Love – Content Marketing Institute
You don’t have to rely on Google searches to find helpful and relevant content marketing blogs and educational or inspirational resources.
The 40+ blogs, podcasts, and video series about content, marketing, and content marketing earned their recommendations by helping marketers learn about new topics, dig into the nuances of familiar ones, tackle strategy and tactics, and get inspired to create. >>>READ MORE
How to Use LinkedIn Newsletters – Social Media Examiner
Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business?
In this article, you’ll learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert. >>>READ MORE
Stolen Thought Leadership / The Ethics of Aggregating Content – Contently
FuckJerry was a meme juggernaut. The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem.
The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. As a result, the original creators began to kick up a media stink. >>>READ MORE
Cold Call or Sales Email? Data Shows Which To Use – The Center for Sales Strategy
Making a first impression with your potential clients is vital to getting ahead.
When you make that cold contact, you want to ensure that they'll want to buy from you. A part of this is using the right method to reach out to your contacts. Which is better, cold calls or sales emails? >>>READ MORE
- DON'T MISS
Resources From LeadG2
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Sell Smarter and Faster: How Sales Enablement Helps Drive Sales Results
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How Understanding Your Target Persona Affects Your Bottom Line
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The 3rd Way to Sell: Un-silo and Synchronize to Accelerate Sales
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