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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Ask any salesperson about the challenges they face, and most will tell you that prospecting is the toughest part of the sales process. It’s hard to get a prospect who is completely unfamiliar with you or your company to take a call, let alone agree to a meeting. And, once you get some face time, you still need to build trust and authority.
How do you sell in an environment where it takes an average of 18 touches to connect with a potential customer, and the majority of prospects these days aren’t ready to speak with a salesperson until they’ve done some of their own research? >>> READ MORE
More Sales and Marketing Articles Found Online This Week
8 of the Top Marketing Challenges Faced Globally [New Data + Expert Tips] – HubSpot
Marketing is fast-paced, so it can be difficult to identify which areas you'll want to develop to facilitate stronger growth in 2021 and beyond. For that reason, it's important to pause for a moment and reflect on the biggest challenges marketers feel they're going to face this year.
Why? Because problems are much easier to tackle once you've correctly identified them.
So ... what's happening in 2021?
Let's review the current global marketing issues impacting the industry, according to marketing experts. >>>READ MORE
9 Ways to Accurately Identify the Target Audience for Your Website – Databox
How do you ensure you are delivering the right message to the right people at the right time?
Identifying your target audience is the foundation of your marketing strategy. This entails understanding who your ideal prospects and customers are, who are your competitors as well as the core pain points that your product or service solves.
We reached out to 48 marketers to find out how they research and identify their target audiences, and so we’ve put together what we learned in this post. >>>READ MORE
How to Blend Your Content Marketing and SEO Efforts Together – PandaDoc
Content marketing and SEO are different areas of digital marketing with similar goals.
To produce high-quality content, you want to present your brand authentically and cover topics that are of interest to your audience.
The goal of search engine optimization is to help your website climb search engine results pages for queries relating to your business. One element of this is creating relevant content, but there are also link-building and technical SEO aspects you need to consider.
If you get both your content marketing strategy and SEO right, it can really help to boost your sales. And combining the two practices can help you to get some of the best results possible. >>>READ MORE
B2B Personalization; Marketing Perfection or Just plain Creepy? – InboxInsight
According to our Account-Based Marketing Research Report, 80% of senior B2B marketers use personalized content to some extent, while 49% use personalization technologies to support their ABM strategy.
How is personalization being used to provide an uptick in ROI? And when does it stop being a powerful tool for conversion and start becoming a creepy intrusion?
We’ve collated our own research conducted among senior B2B marketing in the Insights for Professionals community, along with other industry insights to provide this in-depth guide to B2B personalization. This article aims to bring you up-to-speed with how personalization is being leveraged in the B2B marketing community right now. >>>READ MORE
10 Eye-Opening Email Statistics To Help Guide Your Sales Email Strategy – The Center for Sales Strategy
Recently, I sat on a panel about sales and marketing, and during the presentation, another fellow panelist said, 'Email is dead! Social media is where to reach your people!' Well... I laughed (internally, of course)... but was he right?
Surely not.
At that point in the presentation, I checked out, and my mind went berserk..>>>READ MORE
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