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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've compiled some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Lead generation is one of the most powerful strategies a business can use for consistent growth, driving traffic, building trust, improving visibility, and boosting sales. If converting quality leads is something you know you could use more of and might be struggling with… well, you aren’t alone! HubSpot reports that of the many marketing challenges relevant today, more than half (61%) of marketers rank generating traffic and leads as their biggest challenge.
So, let’s get into why lead generation is so important. It's simple — if you're not attracting prospective clients to your business or nurturing these relationships, you're not maximizing your potential in the market. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
The Best Super Bowl Ads of All Time – HubSpot
The next Super Bowl is coming. And as we get closer to the big game, Americans aren't just looking forward to the football -- they're also excited to see what the nation's big-budget brands will come up with for this year's ads.
Here’s just one example of a commercial we can expect on Super Bowl Sunday from Budweiser. The ad, directed by Academy Award winner Chloé Zhao, features a Clydesdale horse that overcomes a significant debilitating injury, which is meant to symbolize the resilience people have shown time and time again during the continued COVID-19 pandemic. >>>READ MORE
Inject Humor Into Your Marketing Strategy – Even in Tough Times – Zapier
Think about the last ad that stuck with you or was discussed en masse: you probably laughed, cried, or absolutely hated it—which made you rage-cry? Lots of businesses use humor to sell products or services. But plenty of people don't think humor is appropriate during the COVID-19 pandemic, and the subjectivity of comedy makes it seem like a bit of a gamble for a marketer. >>>READ MORE
12 Essential SEO Tips for Beginners to Boost Traffic – Semrush
Whether you’re a small business owner or run a Fortune 500 company, SEO has an enormous impact on the success of your business. Your SEO strategy determines how easily your target customers can find you. Given that 75% of internet users don’t even look past the first page of search results, that’s no easy task.
Here are 12 simple SEO tips and tricks you can use to get your site in front of your future customers. >>>READ MORE
New Development In Digital Marketing For 2022 – Forbes
Digital marketing is rapidly evolving. While conventional outbound marketing has been fairly static in recent decades, inbound marketing has become increasingly dynamic. Take your eye off the industry, and it'll change, rendering you competitively disadvantaged unless you reflect and adjust accordingly. Fret not, as I've kept my finger on the pulse of digital marketing developments. Here's a quick look at how digital marketing is changing as we transition into '22. >>>READ MORE
Using Industry Insights to Get in the Door – The Center for Sales Strategy
Have you ever stopped and wondered how many other salespeople are trying to get a meeting with the same prospect as you?
It’s a pretty overwhelming number when you think about it. Day-in and day-out, decision makers are being bombarded with voicemails, emails, drop-ins, and various other methods your competition is using to gain access.
In today’s competitive marketplace, it’s tough to cut through the clutter. Leading with a compelling insight that you can turn into a valid business reason (VBR) is essential for your prospect to want to connect with you. >>>READ MORE
- DON'T MISS
Resources From LeadG2
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Sell Smarter and Faster: How Sales Enablement Helps Drive Sales Results
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How Understanding Your Target Persona Affects Your Bottom Line
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The 3rd Way to Sell: Un-silo and Synchronize to Accelerate Sales
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