LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Sales Enablement Tools You Need to Get Noticed by Prospects
As businesses seek to enhance business processes and boost sales performance, they’ll continue to invest more in newer and better sales enablement tools.
If your business hasn’t yet invested in tools for sales enablement, you may be wondering what these tools are and what they can do for your business. Well, you’ve come to the right place...
In this comprehensive article, we tell you all you need to know about sales enablement and what tools you need to invest in to enable sales in your business. Keep reading to learn more. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Are Blogs Dead in 2021? – HubSpot
It seems we all have an obsession with killing things off.
Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat.
HubSpot reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, "Are Blogs dead? " Here's what they said. >>>READ MORE
How to Build Online Authority For a More Effective Sales Process – Sales Hacker
Every experienced salesperson dreams of a short, uncomplicated sales cycle – especially in the B2B world, where we can forget about the impulse buy. In this space, there’s an art to delicately nurturing a lead while also driving them toward closure.
When walking this tightrope, one of the most effective tools at your disposal is the concept of authority. When you’ve established your brand as an authority in its field, every move you make towards closure has extra credibility. Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. >>>READ MORE
Inbound Marketing, Meet Inbound Video – Forbes
At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only the kids on Instagram and Vine cared about “viral” video. As time passed, the future got closer. More than anything, our agency was scared about video, so we just pushed it off.
At HubSpot’s INBOUND conference in the fall of 2019, it became painfully obvious to us inbound marketers that video had to be incorporated into agency strategies if we wanted to continue to be successful at digital. Video has exploded into an essential communication tool across many platforms. Data shows the power of video's reach and effectiveness. >>>READ MORE
9 Best Video Production Apps You Need to Start Using – Lemonlight
Video is exciting. We love creating video content, but we also love sharing the latest news and industry advice with our audience because we know you love video, too.
And that’s just what we’re doing today. We’ve put together some of the best resources out there to help you make your own video from scratch, start to finish. Download these apps and get started—at the very least, you can test the waters and see what it takes to make a great video. >>>READ MORE
How to Boost Morale for Better Sales – The Center for Sales Strategy
How are you working to improve sales?
When it comes to sales, what do you value? If the answer to that question is hitting the numbers, then people are simply stepping stones. When you value people first, you'll watch the numbers stack up. The goal is to invest in people. The return on that investment is huge, because people account for a quality sales operation. >>>READ MORE
- DON'T MISS