Weekly Roundup: Are Blogs Dead? Inbound Marketing, Meet Inbound Video + More

It seems we all have an obsession with killing things off.

Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat.

HubSpot reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, "Are Blogs dead? " Here's what they said. >>>READ MORE

Every experienced salesperson dreams of a short, uncomplicated sales cycle – especially in the B2B world, where we can forget about the impulse buy. In this space, there’s an art to delicately nurturing a lead while also driving them toward closure.

When walking this tightrope, one of the most effective tools at your disposal is the concept of authority. When you’ve established your brand as an authority in its field, every move you make towards closure has extra credibility. Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. >>>READ MORE

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only the kids on Instagram and Vine cared about “viral” video. As time passed, the future got closer. More than anything, our agency was scared about video, so we just pushed it off.

At HubSpot’s INBOUND conference in the fall of 2019, it became painfully obvious to us inbound marketers that video had to be incorporated into agency strategies if we wanted to continue to be successful at digital. Video has exploded into an essential communication tool across many platforms. Data shows the power of video's reach and effectiveness. >>>READ MORE