Content Marketing Data that Blew Us Away

For the last five years, the Content Marketing Institute (CMI) and MarketingProfs have released annual reports about content trends in North America. While looking through their latest annual report, I found several things that caught my attention.

I think you'll be surprised, too.

These annual reports are helpful for those in the business of content marketing, and those in the business of helping businesses with content and inbound marketing.

Here are the facts from their report that blew me away:

86% of companies use some form of content marketing.

Takeaway: If you're not using content marketing, you're missing a huge opportunity. (Click to tweet)

Only 38% say they're effectively utilizing content marketing.

Takeaway: Get some help with your  inbound marketing! 

Fully 65% of companies polled say they don't have a strategy written down. (Click to tweet)

Takeaway: How can you know where you're going if you don't have a plan? Set the foundation and plan for success.

47% of companies have a dedicated content marketing group.

Takeaway: If your company doesn't have a team dedicated to content marketing, how will you ensure it gets done? (Click to tweet)

Only 21% of respondents track the ROI of their content marketing. (Click to tweet)

Takeaway: ROI can be hard to measure! Learn how to measure the ROI of your inbound marketing investment.

70% of respondents say they're creating more content than they were a year ago.

Takeaway: If you're not creating new content, you're getting left behind. (Click to tweet)

42% of companies polled publish new content at least once a week.

Takeaway: Publish often! The internet is so "of the moment" that you need to be constantly publishing to be seen by your target persona. (Click to tweet)

55% are planning on spending more on content marketing next year than they did this year. (Click to tweet)

Did you read their report? What stood out to you? Will the results of this report change the way you plan your content strategy?