It's hard to reach your prospective clients when you don't know who they are or what they care about.
Having an accurate understanding of your target persona is vital to the success of your inbound marketing efforts. The better you know your prospects and customers, the better you can generate content that addresses their needs and questions. We help you do just that. No more guessing when it comes to whom you’re trying to reach.
Sometimes, in planning meetings with new clients, we ask questions that we think are pretty basic, and the client has a hard time answering. They simply don't know who is in their audience. A better understanding of your target persona (audience) leads to more targeted blog posts, whitepapers, and social media accounts.
Because determining your audience and target persona is so important, we have marketing professionals on staff that come from research backgrounds and understand the right questions to ask and how to extrapolate this data into actionable information.
We have a customized system that we use to research and better understand your persona in order to create content that your audience really cares about and wants to engage with.
Customized questions will be developed for internal team and your customers.
Professionally written emails will be written for these lists, inviting them to participate in a survey.
Trackable emails will be sent with survey links and appropriate response deadlines and incentives.
Individual interviews with 3-5 of your best customers via phone allow for a deeper understanding.
We then identify key themes among answers and compile responses into a clear story.
A detailed outline of your target persona(s) will include key information and stats, as well as a name and photo to represent them.
As one of the only inbound marketing agencies with a foundation in sales training and sales performance, we understand how to help companies generate leads and sales using inbound marketing.
Fill out the form to learn more about how target personas are a vital part of your lead gen strategy and how we can help.