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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
Is Email Marketing Dead?
There are over 3.9 billion email users worldwide, and in 2023 that number is estimated to be 4.3 billion. So, is the act of reaching out via email to prospects and potential customers a dying form of marketing?
Not a chance.
Why and how email marketing works is important to understand before creating your business’ email marketing strategy. Let’s dive into a few highlights of why email marketing still works and can be effective for your business. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Four Reasons Why Content Marketing Is Hard – Forbes
Everywhere you turn today, businesses are seeking guidance to leverage content marketing.
Visibility management and content marketing platform Semrush highlights this tremendous shift in their recent 2021 predictions. The pandemic has created all-new customer behaviors that no one is immune to. Meeting the customer where they are at means developing a relationship that sets your business apart from your competition.
In Semrush’s recent report, out of 1,500 organizations surveyed, nearly 85% of them said they had a content marketing strategy, yet just over 10% rated their content marketing strategy as excellent. Many try to implement content marketing and fail. Understanding these reasons and how to overcome them will help you build a successful program. >>>READ MORE
Marketing Assets for Every Stage of the Sales Funnel + Examples – Brafton
Marketing assets can be short and sweet like a Facebook post, or they can be epic.
All of them need to give something of value to the audience, even if it’s just a good chuckle (never underestimate the power of a chuckle; BuzzFeed built its empire on chuckles).
Great marketing assets are threaded into a bigger marketing strategy. They work together to harness the attention of a potential customer and gradually lure them toward your products or services. >>>READ MORE
3 B2B Content Marketing Compounds for Advanced Practice – Inbox Insight
The fundamental elements of B2B content marketing never change but they do evolve to enable cutting edge execution.
As part of our series on B2B content marketing strategy, we’ve created our own periodic table of essential content elements. This article goes one further with 3 techniques for ramifying basic content compounds into advanced B2B content marketing practices. Great for sense checking your current approach and keeping your campaign teams on track. >>>READ MORE
5 Most Successful Video Marketing Tactics Brands Are Using to Grab Eyeballs and Convert Customers – Entrepreneur
The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at the end of the tunnel and businesses are gearing up to resume normal operations. Brands are exploring all means to re-engage with their audiences and video marketing remains a viable tool for that engagement.
According to a recent Cisco Annual Internet Report, 82% of internet traffic will be driven by video come 2022. But with the pandemic altering marketing communications, the dynamics of video marketing are no longer the same and corporate brands must adapt to the “new normal” to achieve favorable outcomes.
Going forward, we take a look at the recent video marketing trends that are effective for corporate brands. >>>READ MORE
Selling Techniques for Getting That First Appointment – The Center for Sales Strategy
You called. Left a message. "Maybe they're busy," you think. Or, "maybe they just don't return calls." Perhaps it's neither of these. Maybe it's on you.
Maybe you just haven't given them a compelling enough reason to call you back.
If you want prospects to call you back, you need to give them a reason. If the reason you're providing is something along the lines of, "I have a really great idea to share with you," then you sound just like the other 25 calls they've received.
Your prospect doesn't want your ideas. They want solutions to their problems. >>>READ MORE
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