LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
3 Ways Running Your Marketing Campaigns In HubSpot Will Boost ROI
Can you accurately tell if your marketing campaigns are helping with your desired ROI?
Marketing and ROI have always been a cloudy subject. Now more efficiently than ever, marketing technology has made it clear how your marketing efforts are tied to ROI. Here’s how using the HubSpot ecosystem will help you boost ROI for your marketing campaigns. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Small Business Video: 16 Tips for Creating Great Video on a Budget – Databox
Video is one of the best-converting media available to marketers today – and with the proliferation of YouTube channels, TikTok streams, and live streams on every social media platform imaginable, it’s clear that video isn’t going anywhere.
But how does one make a great small business video on a budget? Databox compiled a list of 16 small business video marketing tips that’ll make a positive impact on your financials without breaking open the piggy bank. >>>READ MORE
The 5 Most Innovative HubSpot Partners in 2021 – The Enterprise World
The past year had its fair share of ups and downs, as businesses and start-ups adopted and modified their strategies and approach to overcome the hurdles, it created a whole lot of opportunities for new things and new possibilities.
As work and promotion of products/services shifted to online, this not only created hurdles but also opened up possibilities for new methodologies and strategies to be used for the promotion and marketing of products/services but also spreading awareness about them to the targeted audience and market as a whole.
As customers shifted to the online mode of buying, and most of the time spent by people shifted to the internet, online promotion and marketing strategies like content marketing, blogging, etc. became highly-effective and the new normal. Sales-Enablement and CRM are very important aspects that affects a company’s capability to launch their product into the hearts of customers with the available resources. Thus, Sales-Enablement and CRM are highly-important as they directly affect the sales, revenue and overall development of a company. >>>READ MORE
The Funnel and The Flywheel: How to Use Content Marketing to Close New Business – Influence&Co
Let's face it: The marketing funnel is pretty misunderstood. Because of the funnel's design, it can be easy to assume that engagement stops at the bottom of the funnel when leads turn into customers. But that couldn't be further from the truth.
A main misconception about the marketing funnel is that it stops at the bottom after a sale. Customers aren't just the end product of the marketing and sales processes, though: They need to be the center of your marketing strategy. >>>READ MORE
The Anatomy of Top Performing Articles: Successful vs. Invisible Content – Semrush
According to our Content Marketing Survey, 70% of marketers measure their content performance by traffic, 38% on social shares, and 31% on backlinks. Therefore, it would definitely be interesting to find out which content characteristics can help increase pageviews and make a blog post more shareable and linked to.
Using Semrush data – and guided by marketing curiosity – Semrush analyzed the visits, backlinks, and social shares of 1,200,000+ articles they picked from domains with a blog section that had from 30,000 up to 500,000 sessions. They tried to establish the correlation between metrics and different text elements and characteristics. >>>READ MORE
The 8 Essentials to a High Performing B2B Sales Organization – The Center for Sales Strategy
There's a lot to get right if you're trying to build a high performing sales organization.
That's because sales organizations are complex systems, like the nervous system. The nervous system contains a network of specialized cells called neurons. Nerve impulses have a domino effect. Each neuron receives an impulse and must pass it on to the next neuron and make sure the correct impulse continues on its path. If something goes wrong in this process, you have problems.
In a sales organization, there's the same domino effect. If you don't get all 8 essentials right, you'll have problems. >>>READ MORE
- DON'T MISS