LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
There’s no question that inbound marketing works... it’s just a matter of how fast. Whether a company is new to inbound marketing, trying it out, or has a set strategy in place, there’s one question that they all ask,
“How soon until I start getting inbound leads?” >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Top Content Marketing Trends 2020– SEMrush
How often do you find yourself in a situation where you have to choose the best strategy for further action?
This happens to us from time to time. We sincerely believe that a successful content marketing strategy should be backed by data. Data can support any decision you make and minimize the trial and error method in your strategy. >>>READ MORE
18 Ways to Write a Perfect Meta Description to Boost Your CTR– Databox
Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide is all about creating a click-worthy meta description, the ideal meta description length, meta description examples, and so much more that we’ve summed up below. >>>READ MORE
December 2020 Core Update: A Holiday Surprise to SEOs, But Is It A Good One–Brafton
Google releases a broad core update every few months, so 2020 got off to a pretty normal start with algorithm changes announced as expected in January and May.
However, after 7 months with no news about another one, we started wondering if Google decided to give SEOs a break in the last 4 weeks of 2020. But the search engine likes to keep us on our toes. And so came the December 2020 Broad Core Update, announced per usual on Twitter.
The rollout began at 1 p.m. Eastern on Thursday, Dec. 3, and is expected to take full effect in a week or two. With this in mind, let’s look at why this happened, how to tell if your site is affected and what to do if it is. >>>READ MORE
5 Types of Social Media and The Pros and Cons of Each–HubSpot
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. >>>READ MORE
Technology Sales Teams Need to Work From Home–The Center for Sales Strategy
While there are numerous benefits to an at-home, flexible work schedule (like lower stress and a higher employee retention rate), sales teams still need all the help they can get for constant communication, effective project management, goal setting, and team building.
Thankfully, there is an arsenal of apps, integrations, and platforms that will not only help teams to stay motivated and productive, but will also help to crush quotas as well. Keep reading to find out which tech is right for your team. >>>READ MORE