Building a Quality List for Your Next Lead Generation Campaign
One of the key issues – and maybe the biggest hassle – for CPA, consulting, insurance and financial services firms is to build and maintain their database.
I ran across this post (“B2B Marketing: Building a Quality List”) from David Kirkpatrick in the MarketingSherpa Blog that I felt extremely worthwhile and a terrific companion to my earlier blog post, "Marketing Databases: Build and Maintain Your Most Valuable Marketing Asset"
Kirkpatrick writes, "Teleprospecting, email campaigns, drip marketing, lead nurturing — all of these marketing tactics have one very important element in common. Each one begins with a list, and the quality of the data in that list has a direct influence on the success of each tactic".
Here’s a summary of the key guidance from this posting: