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Professional Services Marketing Digest

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How to Use Your Firm’s Inbound Marketing Program as Part of a Retention Strategy

Posted by Alan Vitberg

Mar 8, 2016 11:10:00 AM

Inbound Marketing Can Make Your CPA Firm’s Rising Stars Rise Faster and Higher

For senior partners and HR Directors, there’s no sound quite as disheartening as that of the door closing behind a rising star for the last time as they leave your firm for greener pastures.

You went though the process of GIVING THEM MORE—more salary, benefits, a bigger office, a promise of a supervisory role, a parking space, vacation—and that didn’t work. You laid out a step by step plan and path to partnership, and talked up the promises of being a partner, but somehow the costs of those 70 hour weeks and all work/no play realities just didn’t warm the cockles of their heart. Maybe you took all of the “How to Manage a Millennial” training (hope you got some CPE) but lost your edge when the baby boomer in you leaked through during your discussions.

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Topics: business development, employee retention, inbound marketing, professional services marketing

LeadG2’s Professional Services Team specializes in online marketing for CPA, consulting, recruiting, staffing, and other professional services firms. Contact us here or call Dean Moothart at (407) 913-7091 to talk about how you can get more visibility, leads, and new business for your firm or niche practice.

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