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Matt Sunshine
Definition of a CRM
What is a Call-To-Action?
Matt Sunshine : September 22, 2022
In the world of marketing, calls to action are absolutely vital. No nonsense, powerful marketing is created through a series of steps down a funnel,...
Definition of a CRM
CRM is short for customer relationship management, which is a system that manages interactions with existing and potential customers and sales prospects.
Why LeadG2 Uses HubSpot's CRM
Believe me when I tell you, I have done a lot of research on different CRMs. A lot. I researched for months, trying to find the right solution. Then, seemingly out of the blue, HubSpot reached out to me and told me they were creating a CRM of their own.
I was excited.
Today, I use their CRM to track the efforts of my sales team. How many people do we contact? What was the last thing the prospect opened? What does our pipeline look like?
Because HubSpot is also our CMS, we know a lot about our leads. How many blog posts they read, how many times they visited the website, and which emails they opened.
That way, we're never surprised when the prospect raises their hand. We usually see it coming.
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5 Questions With . . . Radio Advertising Calgary
LeadG2 : November 16, 2015
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...
What is a Campaign?
Dean Moothart : May 4, 2015
Definition of a Campaign An email marketing message or a series of messages designed to accomplish an overall marketing goal (such as lead nurturing).